Indiantelevision.com's The Ad Linx Reporter dated 21 November 2011 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing

Brand building needs to reflect goings on in consumers' lives: Harrington
To be successful you must build a brand that reflects what is going on in your consumers' lives and reflect their interests and passions, says Turner's Lucien Harrington.

Diversity of Indian market presents a challenge to online music players
Online global music players who want to make a mark in the Indian market have to adapt to the diversity; search, social and curated functions have to be combined for success.

Prasar Bharati starts process to recognise staff bodies
Prasar Bharati asks all departments of All India Radio and Doordarshan to start the process of recognition of various associations and unions.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Benetton shows advertising can & must have larger social purpose
	Source: Economic Times

	Samsung rides on flat-panel TVs for record festive sales
	Source: Financial Express

	Angloscape launches Online Marketing course
	Source: Kerala IT News

	Google co-founder Brin donates $500,000 to Wikipedia
	Source: Hindustan Times

	Ranbir Kapoor in the Franco Leone advertisement
	Source: Indian Express

	Google's Rajan Anandan inducted into ASCI board
	Source: Business Standard

International News

	Independent Shops See Bad Moon Rising
	FCC Nominees Get Hearing, but Grassley Still Threatening Hold
	Cannes Lions Launches Mobile Category
	New Model Agency: Bond Strategy and Influence
	Pets Try to Figure Out Their Owners in Adoption Ads
	Yelp Files for $100M IPO
	Ad of the Day: FedEx
	Source: Ad Week

	Glam Media launches new GlamSplash advertising platform
	Source: VentureBeat


	Mayan named Cannes Lions first Chinese jury president
	Source: Malaysia Star

	Freesat launches new ad as free-to-air market hots up
	Source: Media Week

	New Cupid UK TV Advertising Campaign Set to Get Pulses Racing
	Source: MarketWatch

	X Factor final advertisers seek discounts
	Source: The Guardian

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