5 May 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 23
 
 





 Media, Advertising & Marketing
 
 










GECs gain as IPL play continues
 After a three-week lull, the top three Hindi GECS see a boost in their viewership despite the IPL.

IPL4 ratings drop 25% in six metros
 First 37 matches get average TVR of 4.07 compared to 5.44 TVR that the third edition had reaped last year.

IBF, NBA accept govt as final tier in case of complaints
 IBF approves 2-tier mechanism for complaints redressal; gives in to govt as final arbiter in case of complaints.

 
 

Mallikarjunadas CR is SMG India CEO

MPG launches mobile marketing arm MOBEXT

MRUC, MRSI unveil new SEC grading system

Brandscapes Worldwide unveils 'Winning Insights'

 
Paramount Pictures ups Dora Candelaria
Colin Farrel to play vampire in Friday Night

IMG, WPP join forces for global licensing collaboration

Publicis Capital appoints Lavanya Anirudh Verma as vice-president

The Body Shop appoints Dia Mirza as brand ambassador

Zapak launches Crazy Kart 2 MMOG

TV Ratings
Top 10 Programmes (17/04/2011 to 23/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (17/04/2011 to 23/04/2011)
MAX
Star Gold
Colors
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Imagine TV
Gemini TV
Star Jalsha
Zee Marathi
Zee Cinema
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  PVR to sell Phoenix Mills property for over Rs100crore
  		• PMK protests MS Dhoni's appearance in liquor advertisement
  		• AOL net profit down, display ad revenue increases
    Source: Economic Times
       
  		• The digital takeover
  		• Akai launches smallest LED TV at Rs11,000
  		• Mallikarjunadas named CEO of Starcom India
  		• Brandscapes looks to grow with ‘Winning Insights'
    Source: Hindu Business Line
  		• Komli Partners Efficient Frontier For Search Marketing
  		• Google Appoints Ex-Sun TV COO Ajay Vidyasagar As Regional Director
    Source: VC Circle
       
  		• Google takes to television to promote Chrome
    Source: Business Standard
       
  		• News Corp, Exor mull Formula One consortium
    Source: Financial Express
    International News
    		• March Madness Gives Time Warner Revenue a Boost
    		• FarmVille Becomes Reality
    		• LendingTree.com Seeks New Creative
    		• Sarah Watson Named Chief Strategy Officer at BBH N.Y.
    		• NBC Hurting Comcast's Bottom Line
    		• Ad of the Day: Cotton Inc.
    		• Warner Bros. Buys Flixster and Rotten Tomatoes
    Source: Ad Week
       
  		• MRM boosts digital marketing with Google advertising
    Source: Inquirer.net
     
    		• ABC, NBCU, CTAM, Intel Join VOD Advertising Research Initiative
    Source: Broadcasting & Cable
       
  		• TV Advertising Drives 1Q Results for Time Warner; Shares Remain Undervalued
    Source: Toronto Star
       
  		• AOL's Profit Declines 86% on Subscriptions as Display Ads Rise
    Source: San Francisco Chronicle
       
  		• Facebook grabs a third of US online display ad market
    Source: Lakestar Media
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