3 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 21

 
 





Media, Advertising & Marketing
 
 










Marico's ad spend drops marginally in FY'11
Marico cuts down ad spend to Rs3.46bn in FY'11; Q4 spend is Rs671.93mn, a drop of 25% over earlier year.

IBF approves content code for non-news channels
IBF approves self regulation code drawn up by I&B in 2008 with minor changes; ropes in Justice Shah to head BCCC.

Chalo Dilli crawls in a crowded release week
Film nets Rs47.5mn in first weekend while Shor in the City collects Rs 36 mn; other 4 Hindi releases go nowhere. BO!

 
 

McCann wins GM account

GroupM hires Karthik Nagarajan as national director - social media

i-mint appoints three new marketing agencies

 
Thor rules international box-office
Charles Fergusson to make film on Julian Assange

TBU appoints Ashutosh Karkhanis as creative director

Kushal Sanghvi is Concept Digital MD

TV Ratings
Top 10 Programmes (17/04/2011 to 23/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (17/04/2011 to 23/04/2011)
MAX
Star Gold
Colors
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Imagine TV
Gemini TV
Star Jalsha
Zee Marathi
Zee Cinema
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • General Motors picks McCann as creative agency in India
  • Mahendra Singh Dhoni to make profit-sharing deals in endorsement market
    Source: Economic Times
       
  • Updated Hulu Plus now available for iPhone
    Source: Mobiletor
       
  • McDonald’s makes subtle play for children online
  • It’s my way!
    Source: Financial Express
       
  • Marico will not hike product prices in near term
    Source: DNA
       
  • Advertisers, teams pad up for post-IPL promotions
  • Ivfa defers plan to get investor for Radio City
    Source: Livemint
       
  • TVR down to record low for IPL
    Source: Express Buzz
    International News
  • Brand Trump
  • JWT Loses Most of Its Microsoft Biz
  • Beasties Bring Marketing Heat for Ninth Album
  • Ad of the Day: Gatorade
  • Manifesto: The Client Isn't Always Right
  • OMD Names Ben Winkler Digital Director
  • Dish, EchoStar to Pay TiVo $500 Million to Settle Suit
  • Viewers Ignored Ads During Royal Wedding
    Source: Ad Week
      
  • Red-hot US ad market puts TV executives in control
    Source: Los Angeles Times
      
  • Social media ads quadrupling to $8.3B market
    Source: VatorNews
      
  • Advertising, marketing chief quits Sun-Times Media to head out west
    Source: Time Out Chicago
      
  • USPS to promote mail through major advertising campaign
    Source: Post and Parcel
      
  • Rentrak Integrates TV Audience Ratings Data with STRATA
    Source: PR Newswire

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