26 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 38

 
 
 





AdEx Analysis
 
 










Aerated soft drink ads on TV for Jan - Dec '10
TV ad volumes of aerated soft drinks fall by 16% in 2010 compared to the previous year - AdEx India Analysis.

Media, Advertising & Marketing
Reliance Entertainment funds David Linde's film company
New company to be platform for film production & financing; deal inked with Universal Pictures for first look.

Executive Dossier
"We will be looking into more original productions that are local and relevant to Indian audiences"
Interview with Sony Pictures Television SVP, GM, Networks Asia Ricky Ow

 
 

PromaxBDA 2011: Making marketing work on digital mediums

Six Inches Communication to create new brand identity for RSBL

 
Columbia Pictures to release film on Osama hunt
MPI Media acquires rights of A Bag of Hammers

Twitter snaps up TweetDeck for $40million

UTV signs movie syndication deals worth $1million

TV Ratings
Top 10 Programmes (08/05/2011 to 14/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (08/05/2011 to 14/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Zee Cinema
Imagine TV
Gemini TV
Zee Marathi
Star Jalsha
Star Ananda
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Pepsi adds regional tastes to Kurkure
  • ‘Indian brands need to be mainstream'
    Source: Hindu Business Line
       
  • Google To Unfurl Mobile Payments Platform Thursday:
    Source: ebrandz
       
  • Govt cracks whip on 'obscene' deo ads
    Source: Times of India
  • YouTube turns six, daily views shoot up to 3 billion
    Source: Zee News
       
  • I&B ministry directs ASCI to act against indecent deo advts on TV
  • Google set to unveil mobile payment system
    Source: Financial Express
       
  • Twitter buys TweetDeck for reported 40 mn to 50 mn
    Source: Economic Times
    International News
  • Hulu Continues Its Expansion
  • Jann Wenner Pulls Out of Authorized Bio
  • Traditional Media Spending Faces Stagnation
  • Armstrong's Brand Hurt by Latest Doping Allegations
  • 'Army Strong' on Facebook and in Hollywood
  • Amazon's Publishing Plans Cause Rivals Some Unease
  • Ad of the Day: Pampers
  • Lawsuit Claims StrawberryFrog Is No Prince
    Source: Ad Week
  • Advertising bureau adopts online counting system
    Source: Sydney Morning Herald
      
  • Yahoo Ad Banned For Encouraging Speeding
    Source: ITProPortal
      
  • Shula's Teams Up With Lipof Advertising
    Source: The Drum
      
  • U.S. Army Builds on "Army Strong" Campaign With New Advertising
    Source: PR Newswire

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