25 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 37

 
 
 





Media, Advertising & Marketing
 
 










PromaxBDA: Ads need to touch the heart
 United States is better than any other country when it comes to marketing products, says Crest Animation Studios chief executive officer A K Madhavan.

Star, Zee in talks to share distribution
 Traditional foes Star & Zee plan to share common distribution company to shake up pay-TV & carriage market.

Balaji Telefilms Q4 net loss at Rs11.5mn
 Balaji sees a 32% rise in income from operations to Rs441mn; FY'11 loss is Rs34mn on revenue of Rs1.5bn.

WWE plans India expansion, gets Rukin to head
 WWE is set to open Mumbai office on 1 June; Kizilbash to spearhead WWE’s expansion across all lines of bis in India.

 
 

Ogilvy bags Rs1bn Onida account

Synovate appoints Shreya Sen to lead customer experience practice in Indi

 
Sheen offered $3million for dating site campaign
Oliver Stone to judge online video festival

IMG signs basketball coach Wooden for licensing and endorsements

Shemaroo acquires entire audio catalogue of Pen India

TV Ratings
Top 10 Programmes (08/05/2011 to 14/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (08/05/2011 to 14/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Zee Cinema
Imagine TV
Gemini TV
Zee Marathi
Star Jalsha
Star Ananda
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Pepsi, Hero Honda win World Cup brand war
  		• Check out where Generation-Y or Millennials work, play and socialise
  		• Big brands, agencies using principles of behavioural economics
  		• Cannes Festival: Best opportunity to mix business with pleasure
  		• 8095ers: Those born between 1980-1995 willing to sare about themselves online
  		• Brand boss: Kamal Nandi of Godrej Appliances
  		• Nokia Services to replace Ovi brand
  		• India's domination of world cricket comes from huge brand spends
  		• Best & bekaar advertisement of the week
    Source: Economic Times
       
  		• Search engine Yandex up 55 pct on debut
    Source: IBNLive.com
       
  		• Ninja 650R launch nears as June approaches
    Source: Rush Lane
       
  		• Cadbury joins children's responsible marketing pledge
  		• Tata Beverages' CEO resignS
  		• OneAlliance in talks to join ZEE-Star distribution JV
    Source: Business Standard
    International News
    		• Mcgarrybowen Wins Sears' Brand Image Account
    		• Dish Network Launches Agency Creative Review
    		• DuPont Eschews Ads for Content in Global Push
    		• Bloomberg View Launches
    		• Mobile Ad Targeting Still A Distant Dream
    		• Twitter Finalizes $40 Million Deal to Acquire TweetDeck
    		• Time Warner Cable Names Sports President
    		• Japan Ready for Normal TV Ads to Return
    Source: Ad Week
  		• Varazo Releases Brand Pay Per Click (PPC) Advertising Approach
    Source: San Francisco Chronicle
      
    		•  Nielsen to provide online measurement currency
    Source: B&T Marketing & Media
      
  		• YouTube tries a dab of that Old Spice magic to boost advertising sales
    Source: The Drum
      
    		• Jay Stuck Joins SW24 In NYC
    Source: PR Newswire
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