24 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 36

 
 
 





Media, Advertising & Marketing
 
 










HDFC Life's ad spend to stay flat
 Insurance category drops ad spend by 20% during the economic downturn, says HDFC Life's Sanjay Tripathy.

Dish TV eyes net profit & 3.5mn subs in FY '12
 DTH firm expects to swing into net profit this fiscal & ARPU to rise by 10-12%; net loss in FY'11 narrows to Rs1.9bn.

Two new releases bomb at the box office
 Pyaar Ka Punchnama and 404 fail miserably; Ragini MMS has closed its first week at Rs99million. BOX OFFICE!

 
 

Dentsu Marcom makes key appointments

Mazumdar is Leo Burnett VP Mumbai

 
Pirates… grosses $90million in first weekend
Tree of Life bags top honours at Cannes
Bill Hunter dies of Cancer

Percept hires Archana Trasy as COO – IP

TV Ratings
Top 10 Programmes (08/05/2011 to 14/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (08/05/2011 to 14/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Zee Cinema
Imagine TV
Gemini TV
Zee Marathi
Star Jalsha
Star Ananda
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Saatchi & Saatchi Named Cuspide Agency of the Year Again
    Source: Media Newsline
       
  		• In favour of the "Like" button
  		• The direct link
  		• In inbox advertising less is more for Gmail
  		• Seeking value in brand chatter
    Source: Financial Express
  		• Emami increases marketing budget for Boroplus to Rs 50 cr
    Source: Economic Times
       
  		• Advertising agency redesigns signboards in Kannada at Shivajinagar
    Source: DNA
       
  		• Pepsi, Hero Honda win WC brand war
    Source: Times of India
    International News
    		• WDCW Poaches TBWA's McKendrick
    		• Former Time Warner Book Group CEO to Join Amazon
    		• Google Mashes Up Fan Videos for Lady Gaga Spot
    		• Bastholm Out at Ogilvy & Mather
    		• Frank Bruni Named New York Times Op-Ed Columnist
    		• Sony to Post $3.2 Billion Net Loss
    		• Ad of the Day: Ben & Jerry's
    Source: Ad Week
  		• CBS' 'Clash of the Commercials' makes advertising the star
    Source: os Angeles Times
      
    		•  Family Radio Spent $100m Advertising Doomsday Prediction
    Source: International Business Time
      
  		• Cooper Holding Corp Launches National Advertising Campaign
    Source: Marketwire
      
    		• Google forsee rapid growth in online display advertising
    Source: IBTimes
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2010 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.