23 May 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 35

 
 
 





Media, Advertising & Marketing
 
 










Zeel’s brand revamp on 19 June
 New logo, packaging and positioning to be unveiled; more than one agency engaged in the task.

Top 5 MSOs rake in Rs13.5bn as carriage income
 Carriage market gets consolidated among top-rung MSOs; Hathway leads the pack with Rs4.02 bn in FY'11.

GSAT-8 launched successfully
 Initial checks on India's communication satellite indicate normal health; GSAT-8 to help boost transponders for DTH.

 
 

McCann’s TAG Ideation wins creative duties for Blackberrys apparel brand

Pehla ties up with Sun, launches two new packages

 
Cinéfondation and short films awards announced
Titanic in 3D in April next

Dick Ebersol resigns as NBC Sports Group chairman

TV Ratings
Top 10 Programmes (08/05/2011 to 14/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (08/05/2011 to 14/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Zee Cinema
Imagine TV
Gemini TV
Zee Marathi
Star Jalsha
Star Ananda
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Brand IPL loses sheen, TRPs fall
  		• Dabur to bring Turkish brand Hobby in India
  		• Social networking lends a helping hand
    Source: Business Standard
       
  		• Brand Warne
  		• HUL expands OOH presence
    Source: Financial Express
  		• My Cinemas to open 300 screens globally
  		• Fujifilm launches TV commercial in India
    Source: Hindu Business Line
       
  		• Brands focus on safety on perceived consumer demand
    Source: Livemint
       
  		• Dabur to bring Turkish brand Hobby in India by Sept
    Source: Economic Times
    International News
    		• Goodness Mfg. Wins ING Direct
    		• E-Book Sales Pass Print on Amazon
    		• Ad of the Day: AT&T
    		• $8.9Billion LinkedIn Valuation Isn't All that Meets the Eye
    		• NBC Super Bowl Ad Sales Red Hot
    		• Real Estate Now Second-Biggest Online Advertiser
    		• Goodby's Rhodes Jumps to StrawberryFrog
    Source: Ad Week
       
  		• Camel defends banned TV ad
    Source: Sydney Morning Herald
  		• American Express settles false advertising claim
    Source: Sacramento Bee
       
    		• Foursquare, LivingSocial eye local ad dollars
    Source: Reuters
       
  		• Harris Unveils Targeted Advertising at Cable Industry Events
    Source: TV Technology
       
    		• US firrm to adopt $18m advertising campaign for product promotion
    Source: Drinks Business Review
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