19 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 33
 
 





Media, Advertising & Marketing
 
 










IPL TV ratings continue to fall
 IPL 4.0 scores av TVR of 3.84 for 59 matches compared to 6.36 TVR last year; last 10 matches get av TVR of 3.32.

I&B warns against mediators for new TV channel applications
 I&B takes strong exception to applicants for new TV channels using mediators to negotiate with the Ministry.

Viacom18 eyes scale in distribution deal with Paramount
Viacom18 to market and distribute Paramount movies in India, Bangladesh & Sri Lanka; eyes scale in movie biz.

 
 

MPG wins Victorinox's media duties

LB's Ganesh Nayak and Greeshma Jos win AAAI-Cannes Young Lions competition

Leïla Bekhti is new face amongst L’Oréal Paris spokespersons

Pix expands 'Movie Club' brand building initiative

 
Ed Whitworth writing Merlin saga for Warner Bros
Hanks, Roberts team up for comedy film

Cannes Lions honours Ikea with advertiser of the year award

AME: Ogilvy wins three gold

SeaChange unveils advanced ad platform

Intex launches Mini Home Cinema

TV Ratings
Top 10 Programmes (08/05/2011 to 14/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (08/05/2011 to 14/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Zee Cinema
Imagine TV
Gemini TV
Zee Marathi
Star Jalsha
Star Ananda
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Yahoo pays $28mn for unprofitable online ad service
    Source: Economic Times
       
  		• After cola war, Coke & Pepsi to lock horns in beverages segment
    Source: Financial Express
       
  		• DB Corp Q4 net rises 22.4% on strong ad show
    Source: DNA
  		• Publicis Groupe to acquire Rosetta for $575mn
  		• Digital marketing firms take to FaceBook to run brand, ad campaigns
    Source: Business Standard
       
  		• Tata Indicom launches ‘Pay Per Call' plan
  		• Viacom18, Paramount in distribution pact
    Source: Hindu BusinessLine
    International News
    		• 200 Years of Advertising in One Handy Infographic
    		• New Hulu Deal Could Delay the Site's Access to Shows
    		• Disney Considering Major Olympics Sponsorship
    		• TD Ameritrade Launches Creative Review
    		• CBS Changes Every Night of the Week
    		• Comcast's Cohen Defends Baker Hire
    		• Unilever Sues Koolpets
    Source: Ad Week
       
  		• Google launches 'Communication Ads' trial in UK
    Source: MuMbrella
       
    		• Yahoo Agrees To Acquire Online Advertiser 5to1
    Source: Wall Street Journal
       
  		• Facebook Walks Legal Gray Area With Kids and Advertising
    Source: AdAge.com
       
  		• SBS to upgrade digital advertising offering as cross platform deals take a hit
    Source: MuMbrella
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