11 May 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 27
 
 





AdEx Analysis
 
 










Stationery ads on TV during Jan - Dec '10
 Stationery advertising on TV sees a 47 per cent growth in 2010 over 2009 - AdEx India Analysis.

Media, Advertising & Marketing
Hathway Cable FY’11 revenue up 20% to Rs8.8bn
 Hathway Cable posts consolidated operating profit of Rs1.62bn, up 25.68 per cent over the year-ago period.

Executive Dossier
'India’s diversity makes distribution a big challenge'
 Interview with Brandscapes CMD Pranesh Misra

 
 

Cheil beefs up its Interactive team in India

Rediff gets Dilip Marathe as creative head

RK Swamy BBDO creates ‘RuPay’ for National Payments Corporation

 
Construction work of Laemmle Theatres begins
Jackie Cooper bids adieu at 88

Runwal Group unveils brand identity

Apple is world's top value brand, says WPP's BrandZ

Microsoft set to acquire Skype for $8.5billion

TV Ratings
Top 10 Programmes (24/04/2011 to 30/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2011 to 30/04/2011)
MAX
Colors
ETV Marathi
Star Plus
Zee TV
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Star Jalsha
Nickelodeon
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Star rebranding its youth channel to raise mass appeal
    Source: Livemint
       
  		• Microsoft to acquire Skype for $8.5bn
  		• IPL 4 set to be worst year for 10 franchisees
  		• Godrej brand valued at $ 2.86bn
    Source: Financial Express
       
  		• YouTube adds over 3000 movies for rent
    Source: Times of India
       
  		• Apple topples Google as top global brand
    Source: Mangalorean.com
       
  		• Microsoft deal should vastly expand reach of Skype
    Source: Sify
       
  		• Hold Hero Honda Motors target of Rs 1887 KRChoksey
    Source: Moneycontrol.com
       
  		• David Fischer speaks on how marketers can use FaceBook's socialness
  		• Promos move on - using autos, cabs to steer a hit
  		• Lux: How its brand communication has changed over the years
  		• Best & Bekaar Advertisements of the week
  		• Brand Boss: Manish Vyas, VP Marketing, VIP Industries Ltd
  		• Globetrotter
  		• Bawdy Copy
  		• David Fischer speaks on how marketers can use FaceBook's socialness
  		• Ford India gets deeper into sedan segment
    Source: Economic Times
       
  		• Rediffusion - Y & R gets Dilip Marathe on board as Creative Head
  		• Google to launch music service
  		• Microsoft buys Skype for $8.5bn in web shift
  		• Brand OPL is worth Rs3.7cr now
    Source: Business Standard
       
  		• Microsoft Corp to acquire Skype for $8.5billion
    Source: Indian Express
    International News
    		• Lady Gaga Joins Forces With Zynga
    		• Ad of the Day: McDonald's
    		• James Stewart to Join New York Times' Business Desk
    		• Twitter Backlash Continues
    		• MediaCom U.S. Hires Hinz as New Digital Director
    		• John Q. Griffin Leaves Time Inc.
    		• MTV Entertainment Group Bulks Up Web Show Production
    Source: Ad Week
      
    		• Brother International Taps PJA Advertising + Marketing as Agency of Record for Printer Business
    Source: Marketwire
  		• Google Discloses US Probe Related To Online Advertising
    Source: Wall Street Journal
      
    		•  Disney's Earnings Disappoint Though Advertising Rises
    Source: CNBC.com
      
  		• Local TV Ads Sustain EW Scripps, Newspapers Dive
    Source: MediaPost Publications
      
  		• Raymond Weil Exploits New Trend in Print Advertising
    Source: San Francisco Chronicle
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