9 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 82
 
 
 
 





 AdEx Analysis
 
 
 










Health / Accidental Insurance ads on TV
Health/Accidental General Insurance sector ads on TV up 229% during 2010 over year ago- AdEx India Analysis.

Media, Advertising & Marketing
Big CBS Love to launch on 21 March
Big CBS Love is positioned as "ultimate feel good" channel targeted at urban contemporary couple.UPDATED!

Supreme Court's stay: A spin to BCCI's new IPL tender
 SC stays HC order allowing WSG's appeal against BCCI seeking rbitration; case relates to overseas IPL rights.

 
 

MRUC appoints Hormusji N Cama as vice chairman

Mumbai Indians gets Hero Honda as new team sponsor

 
AMG Films inks first-look deal with Warner Bros.
Black Swan dir named 'Filmmaker on the Edge'

Samsung assigns creative duties of refrigerator biz to Leo Burnett

MEC wins media duties of DNA

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

TBWA is creative AoR for GVK-led Mumbai Airport

Canon to sponsor Copa America Argentina 2011

BCCI invites tender for IPL mobile, net rights

TV Ratings
Top 10 Programmes (20/02/2011 to 26/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/02/2011 to 26/02/2011)
Zee TV
Star Plus
Zee Marathi
Colors
MAX
Sony Entertainment TV
Star Cricket
Zee Cinema
SAB
Star Jalsha
Imagine TV
Star Gold
Zee Bangla
ETV Marathi
Star Pravah
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Ads that tell the story of India from 1991 to 2011
  		• Names people play: The stories behind indie agency's name
  		• Insights into what consumers buy, how they buy and where they buy
  		• Toyota betting big on markets like India to fuel growth
  		• Kantar's chief holds forth on why creative people should join research firms
  		• Truth about customers and buying behaviour is revealed by numbers
  		• Reliance Brands to open 37 more stores
  		• Ashok Leyland all set to become Hinduja Leyland
    Source: Economic Times
       
  		• Biscuit brands going premium
    Source: mydigitalfc.com
  		• Reliance Brands plans 37 stores for foreign apparel, footwear
  		• Energy drink 28Black makes India foray
    Source: Hindu Business Line
       
  		• Google monetises video platform
    Source: Business Standard
       
  		• Facebook Advertising Grows Up
    Source: IT News Online
       
  		• Skype Targets Major Brands With Display Ads To Bolster Revenue Ahead Of IPO
    Source: eBrandz
       
    International News
    		• AP Slapped With Suit Over Bomb Video
    		• A Second Jumper From The Daily
    		• Is Facebook Becoming the Web's Editor in Chief?
    		• Martha Stewart Living Gets Fourth EIC in Two Years
    		• Facebook Moving In on Netflix's Territory?
    		• Draftfcb Seeks Chicago Creative Chief
    		• YouTube Nabs Next New Networks
    		• Young Users Hating On Brands
    		• Regrets? NPR Boss Has a Few
    Source: Ad Week
       
    		• Unilever's Keith Weed: Brands Must Be Made Into 'Media Properties'
    		• Breakfast Unveils Instagram Gadget
    		• DumbDumb, Denny's Serve Up New Web Series
    		• Initiative Wins Hasbro's Media Biz
    		• The New People's Princess
    Source: Brand Week
  		• Behind Charlie Sheen's tweet lies a new world of social media advertising
    Source: The Canadian Press
       

  • Bulgaria to Restrict Tobacco Products Advertising
    Source: Novinite.com
       

  • Telemundo Names Dan Lovinger Executive VP of Advertising Sales & Integrated Marketing
    Source: Portada Magazine
       
    		• Marin, Criteo Launch Retargeting Ad Platform
    Source: Mediapost.com
       
  		• Advertising recovery sees ITV's Crozier net £1.7m in eight months
    Source: The Drum
       
    		• Baltimore Sun Media Group appoints new head of advertising sales
    Source: Baltimore Sun
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