7 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 80
 
 
 
 





 Media, Advertising & Marketing
 
 
 










India-England tie gets mammoth ratings
The match gets peak TVR of 24.09 and average rating of 12.63; emerges as most-watched contest so far.

IndusInd Media plans to raise $100mn ahead of IPO
IndusInd eyes acquisitions & mandates Deutsche Bank to raise $100mn; also gets Rs1bn debt from GE.

I&B Ministry meets cable ops on digitisation
I&B minisrty meets MSOs, cable ops & other stakeholders as part of the process to firm up digitisation dates.

 
 

Goafest 2011 to host first Olive Crown Awards

Cheil Worldwide appoints Elvis Sequeira as NCD SW Asia

 
CinemaCon to honour Morgan Spurlock
Sofia Intl Film fest to honour Claudia Cardinale

Ad free HD feed: Advertisers peeved at ESPN Star Sports

UTV True Games launches Mytheon

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

HBO expands its online video destination

TV Ratings
Top 10 Programmes (20/02/2011 to 26/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/02/2011 to 26/02/2011)
Zee TV
Star Plus
Zee Marathi
Colors
MAX
Sony Entertainment TV
Star Cricket
Zee Cinema
SAB
Star Jalsha
Imagine TV
Star Gold
Zee Bangla
ETV Marathi
Star Pravah
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Emami ropes in Dhoni to endorse Zandu Pancharishta
  		• Now, Hero Honda is lead sponsor of Mumbai Indians
  		• Coca Cola to launch new global campaign 'Brrr' in India
    Source: Economic Times
       
  		• SAB trumps parent Sony in TAM ratings
  		• New ad blitzkrieg to rev up Aria sales: Tatas
    Source: Financial Express
  		• Software developed to filter spam from SMS
    Source: Hindu Business Line
       
  		• Utterly butterly dutch
  		• Of cricket and advertising
  		• Coffee Day set to expand abroad
  		• Go guerrilla on social media
    Source: Business Standard
    International News
    		• Heiress Hearst Sues Jason Binn Over Booze Ad
    		• Euro RSCG Is on De La Hoya Tequila Team
    		• 'The Other White Meat' Finally Cedes Its Place in the Pen
    		• CNN’s Morgan Gets Into Spat With Vanity Fair Critic
    		• CBS Interactive Installs Clicker's Lanzone as President
    		• Disney's $1Bil. Media Biz Stays With Publicis
    		• JWT N.Y. Wins Lean Cuisine Pitch
    		• IPG's Reprise Beefs Up U.S. Executive Ranks
    		• As NFL Lockout Looms, Billions in Advertising at Stake
    Source: Ad Week
       
    		• 'The Other White Meat' Finally Cedes Its Place in the Pen
    		• JWT N.Y. Wins Lean Cuisine Pitch
    		• Disney's $1Bil. Media Biz Stays With Publicis
    		• Shops Advance in Global ExxonMobil Review
    		• Reebok's Marketing VP Talks New Campaigns, Social Media Strategy
    Source: Brand Week
  		• Google Adwords Provides a More Effective Advertising Program
    Source: ADI News
       

  • WPP predicts boost from London Olympics before hangover in 2013

    Source: Telegraph.co.uk
       
    		• B2B advertising spending falls in 2009, soaring by 2014
    Source: Bizcommunity.com
       
  		• Star Press Media announces partnership with Yahoo
    Source: Muncie Star Press
       
    		• UK Xbox gamers spend £64 a month
    Source: MCV
       
  		• Unfair broadband advertising to be banned
    Source: Moneywise Magazine
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