31 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 98
 
 





Media, Advertising & Marketing
 
 










Fiction helps Colors to shrink gap with Star Plus
 Uttaran & Laagi Tujhse Lagan help Colors add 15 GRPs; Star Plus loses 13 and gap between top 2 is just 19 GRPs.

NDTV gains on Star deal; market expects equity partnership
 Shares of NDTV gain for the second consecutive day; market is also reacting to possible equity partnership.

Rajasthan Royals eyes 25% revenue growth
 Gets 16 sponsors and partners for IPL; list includes Mitashi Electronics, Supertech builders and Arihunt.
 
 

Euro RSCG bags creative mandate of Beam Global Spirits & Wine

Saatchi's ECD Titus Upputuru resigns

 
Batman franchise set to be rebooted
Depp starrer 'Rum Diary' to release in October

Nike launches 'Yards' TVC featuring Indian cricket team

BBC reveals audience increases with new Live +7 figures

Netflix in 5-year deal with Paramount Pictures

ITV bags UK IPL rights for four years

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla
Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Ad agency Dentsu keen to bolster Indian presence
  		• Vijender Singh's contract with PepsiCo not renewed
    Source: Hindu Business Line
       
  		• Online advertising in UK soars past £4-bn
    Source: domain-B
       
  		• MCG commissioner may revise ad rates
    Source: Times of India
  		• Google takes on Facebook with latest social tweak
    Source: IBNLive.com
       
  		• Mutual funds go on ad-spending binge, shell out 30% more in '10
    Source: Financial Express
       
  		• Star India to handle ad sales for NDTV
    Source: domain-B
    International News
    		• Virginia Heffernan Gets a New Job at the Times
    		• Twitter Isn’t Big Enough for Both Dorsey and Williams
    		• Hearst Promotes Swartz, Sets Him Up for CEO Job
    		• Dairy Queen Media Takes Sundaes to Spark
    		• LIN-Cox Retrans Talks Go Down to the Wire, but End in Deal
    		• Microsoft Makes Major Shift Into Ad Exchange Business
    		• Share Your Search! Google Goes Social With '+1' Button
    		• Pinder Suddenly Out as Head of Publicis Worldwide
    Source: Ad Week
       
    		• TGI Friday's Serves Creative Biz to Wong, Doody
    		• Red Wing Shoes Is All-American, Makes Videos to Show It
    		• GetGlue Checking In With Sports Fans
    		• Moms Adopting Mobile Web, Report
    		• MediaCom Canada Binges on Candy, Fast Food
    Source: Brand Week
       
  		• Creative Firsts Earn GM Entry to Advertising Hall of Fame
    Source: Sacramento Bee
       

  • Online marketing budgets 'rose significantly in 2010'
    Source: myHermes
       
    		• MAX Advertising Launches New Web Grader
    Source: PR Web
       
  		• Nintendo launches 3DS handheld games console
    Source: The Australian
       
    		• Online Media Groups enjoy a Growth in the Online Advertising Market
    Source: MAARS News
     
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2010 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.