28 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 95
 
 





Media, Advertising & Marketing
 
 










Euro RSCG stages management reshuffle in India
 Euro RSCG India has announced a restructuring of its management team with immediate effect.

RBNL to relaunch Imagine Showbiz as regional Hindi GEC
 Reliance Broadcast to relaunch Imagine Showbiz as Hindi GEC with a regional focus; Big Magic to launch on 4 April.

M&E deals shrink in value
 Deals stitched stay flat at 27; value falls to $693 million in 2010, from $722 million a year ago, impacting expansions.

Multiplexes rush in to show the World Cup
 Inox is in talks with ESPN Star Sports to screen the last 3 matches; Cinemax has inked a fixed fee deal.
 
 

WC: 42 matches get 2.4 TVR in metros

 
Avatar cast to seek inspiration from Amazon
35th Cleveland Intl. Fest goes underway

Rukin quits Percept to join US sports marketing company

Marico sells Sweekar to Cargill in brand restructuring plan

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Sameer Aasht moves to Percept H as VP, strategy

Reckitt Benckiser to launch a campaign for the youth

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla
Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  World Cup 2011: Brands stumped by India-Pak ad rates
  		• ICC World Cup 2011: Everyone looks to pack a punch with Brand Cricket
  		• Endorsements: Yuvraj Singh & Zaheer Khan get ready to rake in big money
    Source: Economic Times
       
  		• Arvind sees 60% jump in retail biz revenues
  		• Traditional business models gaze at online ads
  		• Fruit drinks mkt gets hotter this summer
    Source: Financial Express
  		• World Cup 2011: Advertisement rates up 350% for dream India vs Pakistan semifinals
  		• Dabur to expand oral care range, ropes in Bipasha for Meswak
    Source: Economic Times
       
  		• ADAG rebrands Imagine Showbiz
    Source: Business Standard
       
  		• Mother Dairy may raise prices in next few months
  		• The most unlikely brand ambassador
    Source: Business Standard
    International News
    		• Herbert Becomes Latest Columnist to Leave New York Times
    		• Facing Long Odds, Paul Reiser Tries for a Comeback
    		• It's Official: Blip.tv Is in the Creative Biz
    		• McKinsey Back at Condé Nast for Phase Three
    		• Apple Struggles to Sell iAds
    		• Brill Sells Fledgling Company Journalism Online
    		• WPP Planning to Move Tax Domain Back to U.K.
    		• The Horror: Chiller Expands Original Slate
    Source: Ad Week
       
    		• It's Official: Blip.tv Is in the Creative Biz
    		• 5 Most-Read Stories on AdFreak
    		• Did Groupon's Ads Cause Revenues to Tank?
    		• Could Combined Data From AT&T, T-Mobile Be Powerful Ad Tool?
    		• Teen Dream: Driver's Ed, Courtesy of Mercedes
    Source: Brand Week
       
       
  		• NatMag builds central advertising unit
    Source: Media Week
       

  • AOL launches Project Devil ad format
    Source: The Drum
       
    		• AMC Adds Aliens to Zombies, Meth and Advertising
    Source: UGO
       
  		• Liquor company welcomes advert ruling
    Source: Independent Online
       
    		• Andrew Orci Named President and CEO, Orci Advertising
    Source: PR Newswire
       
  		• States crack down on 'Repo Joe' car sales ads
    Source: BusinessWeek
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