25 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 94
 
 
 





 Media, Advertising & Marketing
 
 










The economic crisis of 2009 changed the ad market forever
 The days of regular clickable ads are long gone; it is the period of actively engaging the consumers.

Film industry needs to live in tight budgets to lure investors
 Having squandered capital, film sector should create Silicon Valley kind of environment to tap new funding models.

Higher bidding prices in Phase III can mar the profitability of the FM radio sector
 Phase III to expand FM radio's Rs10bn revenue market; bidding prices have to stay sane to make sector profitable.

 
 

Berkshire selects Metal for brand building

Nike launches TVC featuring team India

 
Elizabeth Taylor no more
Hollywood star Hugh Grant in hospital

IPL: MasterCard cardholders can buy MI tickets online

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Shemaroo acquires content for digital library

TV Ratings
Top 10 Programmes (06/03/2011 to 12/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/03/2011 to 12/03/2011)
Star Cricket
Zee TV
Star Plus
Colors
SAB
Sony Entertainment TV
Sun TV
MAX
Gemini TV
ESPN
Imagine TV
Star Jalsha
Zee Marathi
Star Pravah
Zee Cinema
Star Gold
Maa Movies
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Big B, Jaya in Tanishq campaign
  		• HUL buyback closes on March 28
  		• Microsoft launches Explorer 9 in India
  		• Sara Lee ends licence for sale of Kiwi brands in India, Lanka
  		• RCom, TELibrahma team up to offer cricket video updates
  		• Shemaroo eyes Rs100cr in three years from new media
    Source: Hindu Business Line
       
  		• ICC Cricket World Cup draws record viewership
  		• Godrej's Kiwi brand licence terminated
    Source: Business Standard
       
  		• Olive Media Taps AppNexus as Ad Server of Record
    Source: IT News Online
  		• Godrej loses rights to sell Kiwi brand
  		• Nirma, Wipro join fray to acquire Henkel
    Source: Financial Express
       
  		• Pandit Birju Maharaj to endorse Zandu products
  		• Emami funding entire cost of a song that will mention brand
    Source: Economic Times
       
  		• Samsung launches Ultra SlimFit Flat TV
    Source: India Infoline.com
       
  		• B(R)AND of BROTHERS
    Source: Indian Express
       
    International News
    		• McKinsey Back at Condé Nast for Phase Three
    		• Apple Struggles to Sell iAds
    		• Brill Sells Fledgling Company Journalism Online
    		• WPP Planning to Move Tax Domain Back to U.K.
    		• Upfront: No Scripted Series in the Cards for Hallmark
    		• Upfront: Cartoon Net Preps Bugs, Bats Refresh
    		• Yahoo Boasts Lightning-Fast Search Experience
    		• Liberal Group Wants FCC Crackdown on Political 'Front' Groups
    Source: Ad Week
      
    		•  Could Combined Data From AT&T, T-Mobile Be Powerful Ad Tool?
    		• Did Groupon's Ads Cause Revenues to Tank?
    		• Teen Dream: Driver's Ed, Courtesy of Mercedes
    		• Liberal Group Wants FCC Crackdown on Political 'Front Groups'
    		• AT&T, T-Mobile Deal to Cost $100Million in Lobbying?
    Source: Brand Week
  		• 'Robust Recovery' Seen in Broadcast Ad Market in Fourth Quarter
    Source: TV Week
       
  		• Bill backs ban on TV alcohol advertising
    Source: The Independent
       

  • The Australian Digital Advertising Alliance develops a set of guidelines for responsible Online Behavioural Advertising practices
    Source: Marketing magazine Australia
       

  • Facebook testing instant ads feature based on user status updates

    Source: SmartCompany.com.au
       
    		• Sky-mobi and Sohu Sign Advertising Agreement
    Source: IEWY News
       
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