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Volume 28 - Issue No: 92
 
 
 





 AdEx Analysis
 
 










Mutual Fund ads on TV during Jan-Dec 2010
 TV ad volumes of Mutual Fund see 4% increase in 2010 compared to the previous year - AdEx India Analysis.

Media, Advertising & Marketing
Neo Cricket likely to air IPL only in the US; MSM-Google bid pegged at Rs2.5bn
 Nimbus to seek broadcast partnership in other markets; MSM had bid Rs2.5billion along with Google.

Executive Dossier
'We focus on films that have high repeat value'
 Interview with Movies Now channel head Ajay Trigunayat

 
 

Publicis Groupe acquires Mumbai-based healthcare agency Watermelon

Maxx Mobile appoints Ignitee Sports as sports agency for IPL-4

 
Mexico guv succeeds in capping tax incentives
Tribeca Film Fest to have online version

Nilesh Vaidya moves from Euro RSCG to join Network Advertising

US ad spend up 6.5% to $131.1bn in 2010: Kantar Media

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Liberty to acquire German cable firm for $4.5billion

TV Ratings
Top 10 Programmes (06/03/2011 to 12/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/03/2011 to 12/03/2011)
Star Cricket
Zee TV
Star Plus
Colors
SAB
Sony Entertainment TV
Sun TV
MAX
Gemini TV
ESPN
Imagine TV
Star Jalsha
Zee Marathi
Star Pravah
Zee Cinema
Star Gold
Maa Movies
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  CSK set to start IPL 4 ticket sales from tomorrow
    Source: Hindu Business Line
       
  		• Publicis Group to acquire stake in Watermelon
    Source: Livemint
       
  		• DIRECTV chooses NDS Dynamic to support addressable advertising
  		• Tata in league of top 50 most valuable global brands
  		• Publicis to buy majority stake in Watermelon Healthcare
    Source: Business Standard
       
  		• Publicis to buy majority stake in Watermelon Healthcare
    Source: Moneycontrol.com
       
  		• Shahid-Priyanka, Abhi-Ash - it Ads Up!
    Source: Indian Express
  		• Apple sues Amazon over App Store trademark
    Source: Financial Express
      
  		•  IPL stresses norms to protect brand endorsements
  		• Customer centric marketing: Dicing the customer pie
  		• Brand Sharp: Heading for a full-fledged brand revival
  		• Brand story: Lifebuoy’s journey that is in the spotlight
  		• Cricket must be seen from growing the geography stand point: IPL CEO
  		• Summer’s action-packed categories: Summer camps to blenders and from cool talcs to shades
  		• Consumer goods to consumer centricity: Not easy to navigate for HUL
    Source: Economic Times
      
  		•  IPL tickets to go on sale from tomorrow
    Source: Hindu
      
    International News
    		• Filming Set to Begin, but Gere/Sarandon Thriller Lands in Court (Exclusive)
    		• Upfront: IFC Tempts Advertisers With New Barrel of Laughs
    		• New York Times Shafts E-Reader Users With Paywall Plan
    		• Businessweek Finally Becoming a Real Part of Bloomberg
    		• AT&T, T-Mobile Deal to Cost $100 Million in Lobbying?
    		• Crispin's 15 Best Campaigns for Burger King
    		• AT&T, T-Mobile Deal Will Get Scrutiny in Washington
    		• The Brands of Windsor
    Source: Ad Week
      
    		• The Brands of Windsor
    		• Lecherous Non-Human Pitching Ford Focus
    		• Hidden Portals
    		• Crispin's 15 Best Campaigns for Burger King
    		• Talent Contest
    Source: Brand Week
  		• Facebook revealed as most searched-for brand in 2010
    Source: Media Week
      
  		•

    INM records €111.9m profit but ad revenues still falling

    Source: Irish Times
      
    		•  UTV Media profit up on recovery in advertising
    Source: Reuters
      
  		•  Appleton native named Gannett Wisconsin Media advertising VP
    Source: Green Bay Press Gazette
      
    		•  China bans luxury advertising in Beijing
    Source: Telegraph.co.uk
      
    		•  Dangdang.com Will Halt Search Engine Advertising With Baidu.com
    Source: ChinaTechNews.com
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