21 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 90
 
 
 





Media, Advertising & Marketing
 
 










English movie channel genre to grow at 20%; Movies Now to up ad rates
 Sized at Rs3.25billion, genre to see growth due to entry of new players; Movies Now plans to double ad rates.

Kings XI Punjab on course to break even this year: Burman
 The IPL franchise expects 15-20% increase from all revenue chnnls; 4 of existing sponsors have signed again.

WC delivers 2.41 TVR for 34 matches in metros
 Non India matches get 1.20 TVR compared to rating of 1.24 in 2007; rating of 34 matches higher this time.

 
 

Internet news readership surpasses newspapers in the US for the first time

Alok Lall replaces Debashis Paul at McCann; Paul to head McCann Social

 
Chabon may write Disney’s Magic Kingdom
Connie Britton to star in horror drama

Tyroo splits biz into two units, gets heads

DirecTV extends contract with NDS

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

USA Network names Wachtel & McCumber as co-presidents

TV Ratings
Top 10 Programmes (06/03/2011 to 12/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/03/2011 to 12/03/2011)
Star Cricket
Zee TV
Star Plus
Colors
SAB
Sony Entertainment TV
Sun TV
MAX
Gemini TV
ESPN
Imagine TV
Star Jalsha
Zee Marathi
Star Pravah
Zee Cinema
Star Gold
Maa Movies
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Times Group-led consortium wins IPL internet, mobile rights
    Source: Hindu Business Line
       
  		• Yahoo launches AdChoices online advertisement platform
    Source: domain-B
       
  		• New York Times' website moving from free to fees
    Source: Sify
       
  		• Times Group-led consortium wins IPL internet, mobile rights
    Source: Times of India
       
  		• Microsoft picks Starcom for leading ad role
    Source: IBNLive.com
       
  		• Times Internet wins IPL media rights deal
  		• Online video as marketing tool
    Source: Business Standard
       
  		• New advertisement policy okayed for Panchkula, to raise MC revenue
    Source: Indian Express
       
    International News
    		• The New York Times’ Paywall Isn't, Really
    		• Losers of New Game Show Could Be Shot Out of Cannon
    		• 'What Am I Paying For?'
    		• Murdoch Sued Over Deal to Buy Daughter’s Company
    		• Heated Debate in House Over Bill to Cut NPR Funding
    		• New York Times Finally Unveils Its Digital Pay Model
    		• Stepping Back, USA's Hammer Appoints Two Successors
    		• Syfy Gives Second Life to Being Human
    Source: Ad Week
       
    		• Burger King Splits With Crispin (Updated)
    		• Crispin Outlasted Other Agencies on BK Account
    		• DirecTV's Opulence Czar Flexes His 'Epic Win'
    		• Online Ad Campaign Blasts Wisconsin Union Legislation
    		• Chrysler Sues Detroit Retailer Over Trademarked Tagline
    Source: Brand Week
       
  		• Glam Media Acquires Canadian Brand Ad Firm BBS Media
    Source: Digital Media Wire
       

  • Yahoo launches a transparent advertising scheme

    Source: Inquirer
       
    		• Government withdraws 'Big Society' ad scheme
    Source: Financial Times
       
  		• Ofcom to investigate TV ad market
    Source: Utalkmarketing
       
    		• Laterooms.com set for new TV campaign
    Source: The Drum
       
  		• Carat's first forecasts for 2012 show global advertising momentum building
    Source: Digital Media Wire
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