15 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 86
 
 
 





Media, Advertising & Marketing
 
 
 










IRS R4: Dainik Jagran, TOI lead flock
 Dainik Jagran and The Times of India have retained their stature as the most read publications in the Hindi and English language dailies.

IRS: C&S sees strong growth, radio continues to fall
 C&S reach goes up by 22.1% CAGR and Internet by 35.9%; total reach of TV media goes up by 5.7% CAGR.

Airtel launches broadband TV
The telecom major has kept price of the service attractive with monthly subscription packs starting from Rs49.

Tanu Weds Manu steady at the box office
 Amid no film releases, Tanu Weds Manu takes 2-wk total to Rs261mn; 7 Khoon Maaf nets Rs166mn.BOX OFFICE!

 
 

Sun TV to up ad rates of Malayalam and Kannada channels from 1 April

MediaCom wins MakeMyTrip.com media biz

 
Battle: Los Angeles takes top spot on opening
Mental health care doc premiers in Egypt

FMCGs fight inflation through promos, pack sizes & price discounts: Nielsen

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Kochi IPL team named 'Kochi Tuskers Kerala'

TV Ratings
Top 10 Programmes (27/02/2011 to 05/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/02/2011 to 05/03/2011)
Zee TV
Colors
Star Gold
Sony Entertainment TV
Star Plus
Star Cricket
SAB
Star Jalsha
Imagine TV
Zee Cinema
Zee Marathi
MAX
Star Pravah
DD1
Zee Bangla
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Hero No. 1
  		• "Our ambition is to be the most creative network in Apac"
  		• "My job lets me help people realise their dreams"
  		• B(r)and of Brothers
  		• The sky is not the limit
  		• A walk in the woods
  		• Bits & bytes
    Source: Financial Express
       
  		• Henkel India to sell Schwarzkopf Professional brand
    Source: Hindu BusinessLine
       
  		• Komli Media appoints Gulshan Verma as VP and Country Head, Ad Network
    Source: Media Newsline
       
  		• Sun TV hikes Advertisement rates of Malayalam and Kannada Channels from April 01, 2011
    Source: Equity Bulls
       
  		• NDTV set to revive alliance with STAR
  		• Bharti airtel launches airtel broadband TV
    Source: Business Standard
       
  		• adidas Launches Biggest Marketing Campaign in Brand's History
    Source: IT News Online
       
  		• Sony restructures business, tips new CEO
    Source: EE Times India
       
  		• IPL teams extend social networking presence
    Source: Livemint
       
  		• Yahoo, MS search tie-up aimed at cutting Google's marketshare
    Source: Economic Times
       
  		• Sun TV Network hikes advertisement rates stock up 3
    Source: Moneycontrol.com
    International News
    		• Uva Abdicates President, CEO Post at Univision (Updated)
    		• MySpace Still Pushing for Big Brand Ad Dollars
    		• After Layoffs, Time for Big-Name Hires at AOL
    		• McCann Worldgroup Expands Integration Team
    		• Merging Exchanges Crowdsource Name Ideas
    		• Media's Man About Town Sets Out to Prove Women Are Superior
    		• Watching the Watchers
    		• Hulu Video Gets Original
    		• MTV, VH1 Go Dot-tablet
    Source: Ad Week
       
    		• I See Dead People
    		• Sun Drop Shakes Its Thing Before the Nation
    		• MTV, VH1 Go Dot-tablet
    		• The Brander's Grandeur
    		• Egypt, Tunisia Appeal to Tourists in New Ads
    Source: Brand Week
       
  		• Online readership and ad revenue overtake newspapers
    Source: Reuters
       

  • Simon Cowell secures £165m US X Factor advertising deal
    Source: Mirror.co.uk
       

  • ASA wields new power over online marketing
    Source: StuckOn
       
    		• StumbleUpon Launches New Social Media Brand Advertising Platform
    Source: PR Newswire
       
  		• Facebook introduces new advertising for Nigerian brands
    Source: Vanguard
       
    		• Cinedigm Digital Cinema Corp and B&B Theatres Announce Long-Term Cinema Advertising Partnership
    Source: Marketwire
       
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