14 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 85
 
 
 





Media, Advertising & Marketing
 
 
 










Hindi GECs play in tough World Cup turf
GEC genre falls from 41.2% in week ended 5 Feb to 35.6% for week ended 5 Mar; sports climbs from 1.6% to 9.4%.

NDTV, Raj Nayak’s Aidem Ventures to split
 NDTV and Aidem Ventures not to renew ad sales contract; in talks with 2 firms including Star to outsource ad sales.

WC: India-Ireland encounter gets 9.8 TVR in six metros
 The encounter gets a peak TVR of 20 in the six metros; India-England tie stays most watched with TVR of over 12.

 
 

Star Movies to double marketing spend this year

Base Batteries powers Canadian Cricket team

 
Tsunami affects film exhibition in Japan
Soderbergh signals retirement from films

Al Gore to deliver keynote address at PromaxBDA Conference in New York

Alchemist launches Delhi (NCR) chapter, Nandini Bhupat to helm

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Sahara's Geon Studios CEO Madhusudhanan quits

TV Ratings
Top 10 Programmes (27/02/2011 to 05/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/02/2011 to 05/03/2011)
Zee TV
Colors
Star Gold
Sony Entertainment TV
Star Plus
Star Cricket
SAB
Star Jalsha
Imagine TV
Zee Cinema
Zee Marathi
MAX
Star Pravah
DD1
Zee Bangla
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  World Cup fever helps online retail firm raise $14mn in PE
  		• Brand promotion to scale Rs2000 cr in WC
  		• Arvind Mills eyes Rs2,500cr revenue from lifestyle division
    Source: Economic Times
       
  		• Arvind Mills eyes Rs2500cr revenue from lifestyle division
    Source: MSN India
       
  		• What can one-day cricket teach the world of branding?
  		• Vijay Kumar new COO of Sun TV
    Source: Hindu BusinessLine
       
       
  		• Arvind Mills eyes Rs2,500cr revenue from lifestyle division
    Source: Business Standard
       
  		• TVS Motor signs up Virat Kohli
    Source: Hindu
       
  		• Firing up DTH
    Source: Hindustan Times
       
  		• Arvind eyes R2.5 k-cr from Lifestyle brand
    Source: Financial Express
    International News
    		• Earthquake in Japan Sparks Huge Traffic Numbers Across Web
    		• NFL Season in Doubt as Talks Collapse
    		• The Brander's Grandeur
    		• Cablevision Catches Sight of a Double Rainbow
    		• California News Stations Respond to Earthquake
    		• 'Hope' Poster Lawsuits Spring Eternal
    		• Can Broadcastr Take Over the World?
    		• LinkedIn Gets Into News Sharing
    		• Forbes Names Media’s Richest Moguls
    Source: Ad Week
       
    		• 'Hope' Poster Lawsuits Spring Eternal
    		• Egypt, Tunisia Appeal to Tourists in New Ads
    		• 'Twilight' Fight! Body Brand Seeks to Defang Summit
    		• Logitech, Now With Even More Kevin Bacon
    		• Holding Co. CEOs (Mostly) Agree on Key Issues
    Source: Brand Week
       
  		• YouTube Advertising Opportunities for Fun and Profit at SMX
    Source: ReelSEO Online Video News
       

  • Neilsen to unveil study on online advertising campaigns
    Source: Malaysia Star
       
    		• AOL Plans To Build Up A "Substantial" Mobile Advertising Business ...
    Source: San Francisco Chronicle
       
  		• VOD advertising market set for boomtime
    Source: Digital Spy
       
    		• Toronto board turns off planned TV advertising proposal for schools
    Source: The Daily Brew
       
  		• Clovr Media Raises $8.3Million for Interactive Ads
    Source: Digital Media Wire
       
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