11 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 84
 
 
 





Media, Advertising & Marketing
 
 
 










India to grow the fastest for CNN across Asia Pacific
CNN expects 10% growth from Asia Pacific; Korea, SE Asia and India are top 3 markets in the region.

Kalanithi Maran is richest Indian mediaperson
Maran is worth $3.5b & ranks 310 compared to Chandra's $2.9b; TOI's Indu Jain has assets valued at $2.6b.

Asianet CEO Mahesh Kumar quits
 Kumar worked for 12 years and played a key role in establishing Asianet as a leading cable company in Kerala.

 
 

Neo Sports ropes in sponsors for All England Open Badminton Championship

Volkswagen launches the Vento IPL Edition

 
First Harry Potter film is highest earner
Moritz extends first-look development deal

Zynga launches creative development studio in India

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Warner Bros ties up with Facebook to offer films

TV Ratings
Top 10 Programmes (27/02/2011 to 05/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/02/2011 to 05/03/2011)
Zee TV
Colors
Star Gold
Sony Entertainment TV
Star Plus
Star Cricket
SAB
Star Jalsha
Imagine TV
Zee Cinema
Zee Marathi
MAX
Star Pravah
DD1
Zee Bangla
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Reliance gives its premium brands a ‘personal' push
  		• Volkswagen rolls out Vento IPL edition
  		• Hero Honda to get new brand logo, name, positioning
  		• Reliance Broadcast forms 50:50 joint venture with RTL Group
  		• World Cup creates platform for IPL-4
    Source: Hindu Business Line
       
  		• Wolff Olins to create new brand identity for Hero
    Source: Economic Times
       
  		• RBNL forms JV with RTL to start more channels
    Source: mydigitalfc.com
       
  		• Global Advertisers Adds new strategic OOH sites
    Source: Media Newsline
       
  		• Reliance Broadcast in JV with RTL group
  		• Brand experts hired to redo Hero Honda
    Source: Business Standard
       
  		• Hotels.com to launch ad blitzkrieg in India
    Source: Livemint
       
  		• Hero Honda ropes in Wolff Olins for new brand identity
    Source: Hindu
       
  		• RBNL in pact with RTL of Germany for TV channels
  		• Bharti Airtel to roll out Internet TV next week
    Source: Financial Express
       
    International News
    		• 'Hope' Poster Lawsuits Spring Eternal
    		• Can Broadcastr Take Over the World?
    		• Sheen Sues Over 'Two and a Half Men' Firing
    		• LinkedIn Gets Into News Sharing
    		• Forbes Names Thomson, Bloomberg as Media’s Richest Moguls
    		• AOL's Armstrong Strikes Optimistic Tone Despite Layoffs
    		• Ax Falls at AOL: Almost One-Fifth of Staff to Be Laid Off
    		• 'Twilight' Fight! Body Brand Seeks to Defang Summit
    		• House GOP One Step Closer to Killing Net Neutrality Rules
    Source: Ad Week
       
    		• 'Hope' Poster Lawsuits Spring Eternal
    		• 'Twilight' Fight! Body Brand Seeks to Defang Summit
    		• Logitech, Now With Even More Kevin Bacon
    		• Holding Co. CEOs (Mostly) Agree on Key Issues
    		• Taco Bell Shrimp Ads Remain Totally Random
    Source: Brand Week
  		• Advertising Sector Likely To See 8-12 Per Cent Growth This Year
    Source: Bernama
       

  • RadiumOne raises $21M for social advertising

    Source: VatorNews
       

  • ASA Slaps 3UK Over Phony Ad Claims
    Source: eWEEK Europe UK
       
    		• Yahoo! and Omnicom Partner to Educate Brands on the Power of Digital Storytelling
    Source: PR Newswire
       
  		• Sony Plans Apocalptic Advertising Campaign
    Source: PlayStation LifeStyle
       
    		• Yahoo and Nielsen team up for online brand study in Asia
    Source: Research Magazine
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