10 Mar 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 83
 
 
 





Media, Advertising & Marketing
 
 
 










WC: Ratings of non-India matches stay a concern
20 matches yield average TVR of 1.92 compared to 2.48 in 2007 World Cup; India plays a match less this time.

Multiplexes hit by World Cup, firm up alternate content
Plexes are seeing a 4-5% occupancy drop & expect a bad quarter amid a drought of film releases due to World Cup.

Hindi GEC: Colors back to No. 2
 Colors displaces Zee TV as it collects 231 GRPs for wk ended 5 Mar; Star Plus stays No.1 with 280 GRPs.

 
 

Mehul Shah is Discovery director ad sales West

Royal Enfield releases new ad campaign

 
RiverRun film fest unveils lineup
ADFC to showcase 20 short films at Cannes

JWT wins creative duties of CVC

BBC finalises creative services roster

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Discovery, Nissan Motor in sponsorship deal in Australia

Indiatimes buys mobile & web rights of Sarthak Music

TV Ratings
Top 10 Programmes (20/02/2011 to 26/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/02/2011 to 26/02/2011)
Zee TV
Star Plus
Zee Marathi
Colors
MAX
Sony Entertainment TV
Star Cricket
Zee Cinema
SAB
Star Jalsha
Imagine TV
Star Gold
Zee Bangla
ETV Marathi
Star Pravah
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Virat Kohli is TVS Motors' brand ambassador
  		• AMD launches advanced graphics card
  		• Ashok Leyland expands network in Punjab, HP
  		• Of brands, stars, switch hits
    Source: Hindu Business Line
       
  		• Warner Bros renting movies on Facebook for web cash
    Source: Economic Times
       
  		• India-England match highest scorer on TV
    Source: Hindustan Times
       
  		• The devil-may-care world of ads
    Source: Hindu
       
  		• Virat Kohli is Brand Ambassador for new TVS Sport
    Source: Wheels Unplugged
       
  		• Kohli to represent new TVS Sport
    Source: NDTV.com
       
  		• Govt may allow FDI in multi-brand retailing
    Source: Times of India
       
  		• Amul launches probiotic fruit yogurt
  		• Subway displaces McDonald's as largest restaurant chain in the world
  		• Warner starts movie service on Facebook
  		• Gaming Nintendo's comeback
  		• DHL inks pact with Hyd Menzies
    Source: Business Standard
       
  		• WARC says India to be fastest growing ad market with +18.5% growth in 2011
    Source: Campaign India
       
  		• Cama elected Vice Chairman of media research council
    Source: MSN India
       
  		• Virat Kohli is TVS Motors' brand ambassador
  		• AMD launches advanced graphics card
  		• Ashok Leyland expands network in Punjab, HP
  		• Of brands, stars, switch hits
    Source: Hindu Business Line
       
    International News
    		• MDC's Nadal Uses Bigger Rivals as Foil
    		• Comcast/NBCU Gets a New Voice in D.C.
    		• CBS Interactive's Anthony Soohoo Exits
    		• AP Slapped With Suit Over Bomb Video
    		• A Second Jumper From The Daily
    		• Acorn Pimp’s Latest Target: NPR (Updated)
    		• Is Facebook Becoming the Web's Editor in Chief?
    		• Unilever's Weed: Brands Must Be Made Into 'Media Properties'
    		• Breakfast Serves Up Instagram Gadget
    Source: Ad Week
       
    		• Unilever's Keith Weed: Brands Must Be Made Into 'Media Properties'
    		• Holding Co. CEOs (Mostly) Agree on Key Issues
    		• Taco Bell Shrimp Ads Remain Totally Random
    		• Young Users Hating On Brands
    		• Breakfast Unveils Instagram Gadget
    Source: Brand Week
  		• Johnston Press chief John Fry quits
    Source: Telegraph.co.uk
       

  • ASA rejects complaints over BT Wi-Fi hotspot TV ad
    Source: Telecompaper
       

  • Sun ad banned for targeting children
    Source: The Guardian
       
    		• Channel 6 to hire advertising sales house should it win local TV network licence
    Source: The Drum
       
  		• Record amount goes for TV and radio advertising
    Source: newjerseynewsroom.com
       
    		• TidalTV Launches Mobile Video Advertising
    Source: StreamingMedia.com
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