3 June 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 43

 
 
 





 Executive Dossier
 
 
 










'The challenge is to differentiate in a cluttered market'
 Interview with HDFC Life executive VP marketing and direct channels Sanjay Tripathy

Media, Advertising & Marketing
Sun TV tanks as Dayanidhi faces the heat
 Sun TV shares take unprecedented battering to hit a 52-week low to close at Rs 272.10; loses Rs 40.25 bn in market cap.

Automobile, alcohol & FMCG sectors use digital media more
 While digital media is actively being used by the two sectors, the trend is catching up in FMCG as well.

 
 

Saatchi & Saatchi bags creative duties of OLX

Komli Media acquires Singapore-based Aktiv Digital

Reebok launches 'Pirates of the Caribbean' apparels

 
Relativity Media spins Off Beverly 2 to Elliott

Mandira Bedi to endorse stem cell bank Cryo-Save

NBC Universal ups Ryan Sharkey

BBC to celebrate Dickens with Great Expectations

TV Ratings
Top 10 Programmes (15/05/2011 to 21/05/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (15/05/2011 to 21/05/2011)
Star Plus
MAX
Zee TV
Colors
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Star Gold
Zee Cinema
Gemini TV
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Brands should be mkt-specific, use audience targeting tactics
    Source: IBNLive.com
       
  		• Twitter Snaps Up AdGrok To Boost Ad Sales
    Source: eBrandz
       
    		• Sun TV, SpiceJet tumble as Maran's woes mount
    Source: Livemint
       
  		• Komli Media Acquires Aktiv Digital, South East Asia’s Leading Digital Media Company
    Source: Media News Line
       
    		• Budget brands revisit sales strategy
  		• Vritti i-Media's media delivery solution helps Lokmat reach out in Maharashtra
    Source: Business Standard
    International News
    		• Lime's Strauss is New Grey Alliance CEO
    		• Nike Hires Annie Leibovitz to Turn Up the Girl Power
    		• Lawsuit Claims Audi Borrowed Eminem Chrysler Music in New Spot
    		• MTV Comes to Tumblr
    		• YouTube's Creative Commons License Makes Mash-Ups Easy
    		• Twitter and Google Launch Their Own 'Like' Buttons
    		• Ad of the Day: Revlon
    Source: Ad Week
       
  		• BlackArrow enhances advanced advertising platform
    Source: IPTV News
    		• Fox wraps up TV ad sales with hefty increases
    Source: KTXL
       
  		• Argentina Bans Tobacco Advertising, Smoking in Public Places
    Source: Voice of America
       
  		• Fairfax restructures advertising teams
    Source: The Australian
       
  		• Advertising Association cites AMA for contempt
    Source: Modern Ghana
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