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Volume 29 - Issue No: 56
 
 
 





AdEx Analysis
 
 
 










Education sector TV ads during June - Sep 2010
 TDecision prompted by Telugu being the second most preferred language of release for Hollywood action films in India; in first year of launch, there are 250 movie titles.

Media, Advertising & Marketing
UTV to launch Telugu version of UTV Action by June-end
 Decision prompted by Telugu being the second most preferred language of release for Hollywood action films in India; in first year of launch, there are 250 movie titles.

ICL will wait for more disclosures from Modi before acting
 Lalit Modi’s tweets have brought life into the Indian Cricket League, the original but defunct T20 format league floated by Chandra.; Essel Group planning action after hearing more.

 
 

Sab awards media duties to MediaVest Worldwide

Day 2: 51 nominations for Indian agencies

Indians begin winning, wait for gold

 
The Ides of March to open Venice Film Fest
Shoot of Untitled Snow White commences

ASCI to take deodorant ads issue on 28 June

Infosys, Tata top brands in India ahead of Google

Google buys out SageTV to beef up its TV network

TV Ratings
Top 10 Programmes (29/05/2011 to 04/06/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (29/05/2011 to 04/06/2011)
Star Plus
Colors
SAB
Zee TV
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Imagine TV
Maa Telugu
Gemini TV
Star Jalsha
Star Gold
ETV Marathi
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Hrithik's Just Dance fails to impress viewers
    		• Nokia unveils new phones to stem Google, Apple advance
    		• Google revs up 'cloud' goodies for Indian enterprise space
  		• Facebook to take top spot in US display ad market
    Source: Business Standard
       
  		• MCD ad blitz to stamp out parking mafia, invites bids
    Source: Times of India
       
  		• Cadbury's Naomi Campbell ad 'not racist', rules UK's advertising watchdog
    Source: TruthDive
  		• Microsoft Advertising Exchange expands globally
    Source: India Infoline.com
       
  		• Hari Krishnan: LinkedIn is not entertainment, but a productivity-enhancing professional tool
    Source: IT News Online
       
  		• Adults replace children in food MNCs' ads
  		• Hari Krishnan: LinkedIn is not entertainment, but a productivity-enhancing professional tool
  		• Indian firms are weak in marketing and branding: David Aaker
  		• Vodafone's PR scandal; gaffe on Egyptian Jasmine Revolution proves costly
  		• Starcom MediaVest: How will the new management under CVL Srinivas manoeuvre the company to glory?
  		• Strongest force in consumer behaviour - Inertia
  		• The new revolution in Japan: From consumerists to a restrained society
  		• Globe Trotter
  		• Best Bekaar: Pepsi, Hyundai Verna
  		• Frooti - A product that has satiated Indian consumer's craving for mango
    Source: Economic Times
       
    International News
    		• New York Post to Raise Newsstand Price
    		• Glee Project Improves on TV's Toughest Night
    		• AT&T Responds to Critics of T-Mobile Merger
    		• Gannett Announces Massive Layoffs
    		• Advertisers Likely to File Suit Over Harsh New Cigarette Warnings
    		• Bloomberg TV on Hunt for Audience
    Source: Ad Week
      
  		• Microsoft launches new in-game spots
    Source: Warc
  		• Advertising Age names top 100 advertisers for 2010
    Source: Bizjournals.com
      
    		•  US fines China Airlines for 'deceptive advertising'
    Source: CNN International
      
  		• Sheraton Hotels Launches New $20 Million Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort
    Source: MarketWatch
      
    		• Facebook will pass Yahoo in ad sales
    Source: Boston Globe
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