6 July 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 66

 
 
 





AdEx Anallysis
 
 
 










Social ads on TV during June - September 2010
 Social advertising see 5% growth in 2010; Government of India was the most active social advertiser on TV with 17% share of category advertising - AdEx India Analysis.

Media, Advertising & Marketing
Saregama picks up 10% in Timbre Media, partnership to launch genre-based radio channels
 Timbre Media, floated by ex-Worldspace employees, will partner with Saregama to launch genre-based radio channels; to target mobile, Internet & DTH. UPDATED!

Star pays Rs350mn for TV rights of SRK’s Ra.One
 The movie gets Rs500mn from TV & music rights, with T-Series paying Rs150million for the music rights; both Star and T-Series have bought the rights from Eros International.

 
 

BBC Worldwide ups Sunita Rajan to BBC Advertising senior VP

Saints and Warriors floats second agency to tap Delhi market

Huawei appoints new creative and media agencies

 
Lopez, Diaz in woman-oriented film
Legget resigns from San Francisco Film Society

Ogilvy wins The Hindu account

Percept OOH Bangalore appoints Rasiq Sultan as branch head South

LiveMedia launches digital marketing arm LiveDigital

TV Ratings
Top 10 Programmes (19/06/2011 to 25/06/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/06/2011 to 25/06/2011)
Zee TV
SAB
Star Plus
Colors
Sony Entertainment TV
Sun TV
MAX
Ten Cricket
Imagine TV
Zee Telugu
Zee Cinema
Star Gold
Gemini TV
Star Jalsha
Star Pravah

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Amul is top Indian brand in Asia: Survey
  		• Samsonite to launch sub-brand of affordable footwear
  		• Mirc to give brand Onida a push in new regions
  		• PVR buys out promoters' stake in group firm
  		• Saregama, Timbre ties up for customised radio channels
    Source: Hindu Business Line
       
  		• Baidu may launch mobile operating system
    Source: CIOL
       
  		• HUL to pull Axe deo ad off air
    Source: Livemint
       
  		• PVR buys JP Morgan, India Advantage Fund
  		• Saregama buys 10 pc stake in Timbre Media
    Source: Financial Express
  		• Baidu picks Microsoft for English search
    Source: IBNLive.com
       
  		• Social media is 'busted' but marketers mustn't give up on it
  		• Best & bekaar advertisement of the week
  		• As online travel plans gain popularity in India, agencies beef up presence on net
  		• Globe Trotter
  		• Being on Facebook alone doesn't guarantee more market share; it could even evict you
  		• Marketers who can effectively wield neuro-marketing could become Tendulkars of marketing world
  		• China will surpass Japan to become world's No 2 ad market by 2015: Marcel Fenez, global entertainment & media leader, PwC
  		• Media business: Output is certain if used innovatively
    Source: Hindustan Times
       
  		• FMCG newbies cut prices to gain mkt share
    Source: Times of India
    International News
    		• Team Detroit's Chief Takes WPP Role
    		• Beck's Launches Virtual Art Galleries
    		• Twitter Buys Analytics Startup BackType
    		• Facebook Blocks 'Friend Exporter' Tool
    		• Netflix Expanding to Latin America
    		• Spike Lee on the Spike Lee Brand
    		• Google Realtime Disappears
    Source: Ad Week
       
  		• Ford pulls News of the World advertising following Milly Dowler allegations
    Source: Media Week
  		• Online Ad Spending Jumps, Led By Video and Facebook
    Source: Forbes
      
    		•  Oregon Advertising Studio Tracks Fukushima Radiation
    Source: Voice of America
      
    		• LV= launches largest TV advertising campaign
    Source: The Drum
      
  		• Alcohol advertising ban to hit media's pockets
    Source: Primedia Broadcasting
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