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Volume 29 - Issue No: 81

 
 
 
 





AdEx Analysis
 
 
 










TV ads of F&B sector during Jan- Jun 2011
 Food & Beverage sector TV ads up by 10% in H1 over year ago; the sector topped the list of TV advertisers during H1 & contributed 14% to the overall pie - AdEx India Analysis.

Media, Advertising & Marketing
Disney offers Rs20.13bn for UTV delisting
 Disney makes offer to buy out public shareholders & founder-promoters at a ceiling price of Rs1000 a share; Screwvala & associates to get Rs8.05billion. UPDATED!

DD Direct Plus main e-auction on 28 July
 The mock drill of e-auction of 20 slots on Doordarshan’s free-to-air DTH platform runs smoothly after the e-auctioneer was changed in view of technical hitches that had come up.

 
 

Percept launches campaign for Indian Olympic Squad

Titan assigns its digital duties to 22feet

Grey wins creative duties of S Kumar's Belmonte

 
Chilean miners story on big screen
Hollywood films set to return to Indonesia

Spatial Access appoints Harsha Joshi as CEO

NDS appoints Dave Habiger as CEO

TV Ratings
Top 10 Programmes (10/07/2011 to 16/07/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (10/07/2011 to 16/07/2011)
Colors
Star Plus
Zee TV
Sony Entertainment TV
SAB
Sun TV
MAX
Imagine TV
Zee Cinema
Gemini TV
Star Gold
Maa Telugu
Star Pravah
ETV Marathi
Star Jalsha
Ten Cricket
Zee Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Hinduja Global Solutions unveils new corporate logo
    Source: Hindu Business Line
       
  		• Youth-centric brands such as KFC, Kurkure, Philips, HUL's Axe integrate TV ads with Facebook apps to drive sales
  		• Small agencies like Taproot, Creativeland, Scarecrow winning big brands such as Airtel, Audi, Nestle & Pepsi
  		• Dabur's Hajmola does a spoof on Chlormint's 'doobara' commercial
  		• Dabur parts ways with Miss Nepal
  		• Globe Trotter: Ford Fiesta 2011, an overwhelming success in USA
  		• GenNext of family biz like Wagh Bakri, Balaji Foods, Ghari & Linc Pens toil hard to make the brands pan-national
    Source: Moneycontrol.com
  		• I&B ministry guidelines on surrogate liquor ads soon
    Source: Hindustan Times
       
  		• Famous New York store looks for Indian franchisee
    Source: Business Standard
       
  		• NDS Group appoints Dave Habiger as CEO
    Source: India Infoline.com
       
  		• Walt Disney offers to buy UTV for Rs2kcr
    Source: Financial Express
       
  		• AOL Shuffles Management, Top Advertising Boss Jeff Levick Exits
    Source: eBrandz
    International News
    		• DDB Fills Chicago CEO Opening
    		• Ad of the Day: McDonald's
    		• Broadcasters Warn of Consequences From Spectrum Auction
    		• Michael Miller Out at MRM Worldwide
    		• Netflix Says Price Hike Will Slow Growth
    		• Book Publishers Jump on Hacking Scandal
    		• Amazon and Barnes & Noble Pull 'Buy' Links From Apps
    Source: Ad Week
      
  		• Google Targets Small-Business Advertising
    Source: TheStreet.com
  		• Comcast bows live ads with on-demand on NBC Universal
    Source: Reuters
      
    		•  Ofcom warns on broadband speed advert claims
    Source: Financial Times
      
    		• L'Oréal ads banned over 'airbrushing'
    Source: The Independent
      
  		• Zubi Advertising Inks Lease at 'The Building'
    Source: GlobeSt.com
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