18 July 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 74

 
 
 





Media, Advertising & Marketing
 
 
 










English movie channels gear up for 20% ad revenue growth
Having exhausted their ad inventory space last year, the old English movie channels are deciding to up their rates amid competition in a year that could see the genre growing from Rs3billion to Rs3.6billion.

Balaji Telefilms Q1 net up amid revenue drop
 Net profit jumps threefold to Rs96.5million as realisation per hour from programming improves;net sales drops 7 per cent to Rs284million.

Global ad spend to reach pre-recession level: ZenithOptimedia
ZenithOptimedia predicts global ad spend to grow by 4.1% in 2011, 0.1 percentage point below the forecast it made in April; ad spend to return to $471billion, the level it reached in 2008 before the recession.

 
 

Fox History and Traveller to kick off campaign from 18 July

Mumbai to host rural marketing strategies conference

Polaris assigns creative duties to Future Uday

 
Potter mania everywhere
Noam Murro to helm 300 spin-off

Facebook, Time Warner expand bullying prevention campaign

Tom Mockridge is News International's new CEO

Jennifer Salke is NBC Entertainment prez

TV Ratings
Top 10 Programmes (26/06/2011 to 02/07/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (26/06/2011 to 02/07/2011)
Zee TV
Colors
Star Plus
SAB
Sony Entertainment TV
MAX
Imagine TV
Sun TV
Maa Telugu
Zee Cinema
Gemini TV
Star Pravah
Ten Cricket
Star Jalsha
Star One
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Advertising growth takes a break amid slowdown
  		• Britannia enters wellness food segment
  		• RCom to offer iPad data plan
  		• Google CEO adds $1.9bn in personal wealth
    Source: Business Standard
       
  		• DFJ eyes more growth-stage investments
    Source: Livemint
       
  		• DTH cos may fare better than their print peers
  		• Sachin Tendulkar on Coca-Cola cans as part of 100th century celebrations
    Source: Economic Times
       
    International News
    		• Google's Vision for Making Mobile Ads Better
    		• McCann's Kottmann Joins Ogilvy
    		• Ad of the Day: Microsoft Halo
    		• Glam Media Aiming at Brands With New Model
    		• NBC Taps Jennifer Nicholson Salke as Entertainment President
    		• SeeSaw Saved by Investors
    		• CNN Keeping Mum About Piers Morgan Hacking Allegations
    Source: Ad Week
      
  		• Astral Q3 profit up on growth in TV business
    Source: Reuters
  		• Daily Mail raises price as advertising slumps
    Source: The Independent
      
    		•  Food Industry Sets Standards for Advertising to Kids
    Source: U.S. News & World Report
      
    		• Sony PlayStation Ramps Advertising Technology For Brands
    Source: Mediapost.com
      
  		• ASA reprimands BMI and Virgin Media over misleading ads
    Source: TopNews New Zealand
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