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Volume 28 - Issue No: 40
 
 
 





 Media, Advertising & Marketing Watch
 
 
 










Sachin Tendulkar to bat for Coca-Cola
Coca-Cola is signing up Sachin Tendulkar as its brand ambassador; 3-year deal is valued at around Rs200mn.

TV ad revenue poised for healthy growth - MSM president network sales, licensing & telephony Rohit Gupta
2010 is the best year industry has seen in the last decade; ad sales to see 20% growth, says Rohit Gupta. COLUMN!

Happy New Year for Star Plus as it clocks 396 GRPs
Star Plus strengthens its leadership position, adding 28 GRPS for the week ended 1 January.

Ad spends in US surge 6.4% in 2010: Kantar Media

IMTMA ups M&M spends by 10% for IMTEX 2011

Synovate appoints Jake Orpen as MD for South Africa

SPE Networks - Asia expands representation in Taiwan

Raj TV appoints Vidyadhar Khatavkar as Group COO

Weinstein Co. buys 25% stake in Starz Media

 
George Clooney in serial-killer film
Matt Damon to honour Robert De Niro with award

TV Ratings
Top 10 Programmes (19/12/2010 to 25/12/2010)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/12/2010 to 25/12/2010)
Star Plus
Zee TV
Gemini TV
Colors
Sony Entertainment TV
SAB
Sun TV
Ten Cricket
MAX
Zee Cinema
Imagine TV
Star Jalsha
Star Gold
Zee Bangla
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Kraft Foods sues Britannia over Oreo copyright
  		• Nagarjuna Construction Co plans major brand recast
  		• Sonata launches 41 new variants
    Source: Hindu Business Line
       
  		• “3D advertising is definitely on the radar”: Intel's Sandeep Aurora
    Source: Campaign India
       
  		• Coke signs Sachin for Rs20 cr; will feature in corporate ads
  		• Kraft Foods' suit: Britannia to take 'appropriate action'
  		• Coke keeps Yuletide caravan rolling
  		• IPL IV will be 10-team, 74-match affair
    Source: Business Standard
       
  		• GSK enters oral care, launches toothpaste brand Sensodyne
    Source: mydigitalfc.com
       
  		• LinkedIn plans to go public in 2011
    Source: Sify
       
       
  		• Ad industry hopes to ride on 3G, number portability & cricket
    Source: Financial Express
       
  		• Face of the brand
    Source: Hindustan Times
       
  		• Tribune Media Services and Virgin Media Sign Entertainment Data Agreement
    Source: IT News Online
       
  		• Sachin Tendulkar to bat for Coke now?
    Source: Moneycontrol.com
       
  		• Times Audience Network partners Brainient
  		• Coke ropes in Sachin Tendulkar, strikes 3 year deal for nearly Rs 20crore
  		• GSK re-enters oral care market with Sensodyne
    Source: Economic Times
    International News
    		• Updated: NBC's SNF Package Scores Highest NFL Ratings in 12 Years
    		• SMG Appoints Weinstein Digital, Search President
    		• AOL Pulls Plug on Two Content Sites
    		• Newsweek Staff Gutting to Continue With Buyouts?
    		• FCC Launches 'Open Internet Challenge'
    		• Q&A: Starbucks Marketing SVP on Logo Redesign
    		• Republicans Challenge FCC's Net Neutrality Order
    		• WildTangent Offers New Social Game Ad Integration Solution
    		• Cosmopolitan Launching Middle East Edition
    Source: Ad Week
       
  		• Starbucks Talks Logo Redesign
  		• New Balance Faces False Advertising Lawsuit
  		• Dunkin' Donuts Debuts Campaign for 'Everyday Joes'
  		• Forrester: iPad Not Death Sentence for Kindle
  		• Sprint Nextel's Mobile Marketing Goes to Euro RSCG
    Source: Brand Week
  		• Advertising picked up in the 3rd Quarter, 2010 - including radio
    Source: Radio-Info.com
       
  		• Dodo pays fines for unlimited ads
    Source: Computerworld Australia
       
    		• ASA Bans Misleading Groupon Ads
    Source: ITProPortal
       
  		• Millennial Media Raises $27.5M to Further Growth
    Source: Wireless Week
       
    		• AOL CEO Sees 2H 2011 Display Ad Growth In Line With Market
    Source: Wall Street Journal
       
    		• Targeted Online Advertising Firm Turn Secures $20Million
    Source: Digital Media Wire
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