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Volume 28 - Issue No: 39
 
 
 





 AdEx Analysis
 
 
 










Loans advertising on TV during Jan-Nov '10
TV ads of loans category see 127% rise during Jan-Nov ’10 compared to Jan-Nov ’09 - AdEx India Analysis.

Media, Advertising & Marketing Watch
"What's On" in 2011 . . . And What's Not - By Zeel chief revenue officer & head niche channels Joy Chakraborthy
TV ad industry embarks on its last leg to become the largest media, says Joy Chakraborthy. GUEST COLUMN!

Centre embarrassed by restraint orders relating to Bigg Boss: Soni
I&B faced unnecessary embarrassment when the Bombay HC stayed its notice to Colors on Bigg Boss, says Soni.

Ormax Media to measure effectiveness of cricket advertising

Srinivas appointed managing director, LiquidThread APAC & chairman SMG India

MRUC appoints Shaswati Saradar as director general

Vizeum wins media duties of TTK Healthcare

Dentsu bags creative duties of Top Ramen Noodles

Starcom MediaVest launches LiquidThread in APAC

Disney Channel to launch talent hunt show

 
Warner Bros top studio for third year
Anne Francis passes a way at 80

TV Ratings
Top 10 Programmes (19/12/2010 to 25/12/2010)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/12/2010 to 25/12/2010)
Star Plus
Zee TV
Gemini TV
Colors
Sony Entertainment TV
SAB
Sun TV
Ten Cricket
MAX
Zee Cinema
Imagine TV
Star Jalsha
Star Gold
Zee Bangla
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Old TV brands rework strategies, see potential in flat panel segment
  		• RightFolio launched in Hyderabad
    Source: Hindu Business Line
       
  		• VenSat appoints G V Babu as vice president, India studio operations news
    Source: domain-b
       
  		• SIS ropes in Ignite Mudra for brand building
  		• Quick Heal launches tech to track laptops
  		• Kochi, Pune teams hold key to IPL player bids
  		• Ronnie Screwvala sells 1.09% in UTV Software
  		• Iconix signs licensing deal with Arvind for Mossimo
    Source: Business Standard
       
       
  		• Facebook’s Flush
    Source: Financial Express
       
  		• Big B named ICICI Prudential Life's brand ambassador
  		• Brand launches of the week
  		• Education: The tale of Kota
  		• Smart ad sales revolutionise online book display
  		• Ad stand: Advertisements in education sector
  		• ThinkLabs gears up to sell Robotics off-the-counter
  		• Bawdy copy: Changes at Rediffusion Y&R
  		• Globetrotter: Apple and top app developers
  		• India's higher education spend to hit Rs 150k-cr
  		• Ad, Baaja, Baaraat: Couples in Advertising
    Source: Economic Times
    International News
    		• Forrester: iPad Not Death Sentence for Kindle
    		• Court Tosses $1.4Million Fine for NYPD Blue Episode
    		• Condé's Wackermann Loses Oversight of Brides
    		• Oprah's New Network OWNs Saturday Night
    		• Reports: MySpace Layoffs Imminent
    		• Publicis Dallas Names Kennedy CEO
    		• Goldhersz Replaces CEO Checkeris at MediaCom N.A.
    		• Jen Neal Leaves CMO Post at BBDO
    		• TMZ Reupped for Three More Seasons
    Source: Ad Week
       
  		• Sprint Nextel's Mobile Marketing Goes to Euro RSCG
  		• Tech Ads Most Effective in 2010
  		• Facebook Poses Serious Threat to Google
  		• Ad Spending Rises 6%
  		• Specialty Brands in Search of Agency for New Product
    Source: Brand Week
       
  		• Ad spending accelerated in 3Q of 2010
    Source: BusinessWeek
       
  		• Postmedia Network Appoints Vice President of Digital Sales
    Source: Vancouver Sun
       
    		• BuyerBase to connect brands, tech consumers directly
    Source: Zacks.com
       
  		• ZNS sells advertising 'below market levels'
    Source: Bahamas Tribune
       
    		• Access 360 Media raises $40 million-plus for outdoor digital advertising
    Source: VentureBeat
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