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Volume 28 - Issue No: 38
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Cadbury Dairy Milk wraps up Mid-Day
Continuing with its New Year campaign – Shubharambh of 2011, Kuchh Meetha Ho Jaye- Cadbury Dairy Milk (CDM), the flagship chocolate brand of Cadbury India

Reliance Broadcast set to buy Showbiz
Purchase of the Turner-controlled Bollywood music chnnl to mark the entry of Reliance into Hindi broadcasting space.

Rajiv Takru to hold additional charge as Prasar Bharati CEO
I&B Ministry additional secretary Rajiv Takru is appointed officiating CEO of Prasar Bharati.UPDATED!

Tees Maar Khan nets Rs475mn in opening week
Having collected Rs375million during the weekend, Tees Maar Khan added another Rs100million.BOX OFFICE!

Suku joins Aidem Ventures as EVP

Ignite Mudra wins SIS’ creative mandate

Amitabh Bachchan to endorse ICICI Prudential Life

MediaCom appoints Debraj Tripathy as COO for India

In brand makeover, ADAG tagline to drop

Starcom MediaVest promotes Chakravorty as head of Navia and Vector

Dentsu promotes Nitin Suri and Harish Arora as NCDs

Max acquires exclusive rights of IPL player auction

 
Imax stocks surge
5,755 Oscar ballots mailed

TV Ratings
Top 10 Programmes (19/12/2010 to 25/12/2010)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/12/2010 to 25/12/2010)
Star Plus
Zee TV
Gemini TV
Colors
Sony Entertainment TV
SAB
Sun TV
Ten Cricket
MAX
Zee Cinema
Imagine TV
Star Jalsha
Star Gold
Zee Bangla
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Vibes Visual launches Web TV
  		• RCom's new offer
  		• Reliance Cap arm picks up 26% stake in ICEX
    Source: Hindu Business Line
       
  		• "Here cricket is the king and there is no second"
  		• The language conundrum
  		• Bits & bytes
  		• Shadow games
  		• Hollywood moves away from middlebrow
  		• Split Innings
    Source: Financial Express
       
  		• Big B named ICICI Prudential Life's brand ambassador
  		• IPL Governing Council to discuss players' auction
  		• RR and Kings XI furnish bank guarantee to BCCI
    Source: Economic Times
       
  		• RR and Kings XI furnish bank guarantee to BCCI
    Source: Indian Express
       
  		• IPL: Rajasthan Royals and Kings XI Punjab furnish bank guarantee to BCCI
  		• Facebook tried to buy Twitter for $500million
    Source: Times of India
       
  		• SET Max charges premium ad rates for IPL auction
    Source: Business Standard
    International News
    		• Facebook Poses Serious Threat to Google
    		• Hearst, Lagardère Finally Confirm Sales Talks
    		• Updated: Time Warner Cable, Sinclair Ink Temporary Deal
    		• Adweek.com's Top 5 Hot Lists of 2010
    		• Hearst Reaches Retrans Agreement With DirecTV
    		• Kraft Seeking New Ideas on Gevalia
    		• Specialty Brands in Search of Agency for New Product
    		• Adweek.com's Top 10 Digital Stories of 2010
    		• Updated: WPP Group Acquires Blue State Digital
    Source: Ad Week
       
  		• Top 10 BrandFreak Posts of 2010
  		• Apple Sued Over Apps Sharing Personal Data
  		• Netflix Thinking World Domination
  		• Brandweek.com's Top 10 Stories of 2010
  		• Marketers Less Optimistic About Economy Than Agencies
    Source: Brand Week
       
  		• Media Shorts: Oprah Plugs, Social Branding, Advertising at CES
    Source: Wall Street Journal
       
  		• Retailers launch GST on imports campaign
    Source: Ninemsn
       
    		• AIRMEDIA IS AMONG THE COMPANIES IN THE ADVERTISING INDUSTRY WITH A RELATIVELY LOW FORWARD EARNINGS YIELD
    Source: Zacks.com
       
  		• HTC Thunderbolt Shows Specs in New Ads, Appears in Verizon Systems
    Source: Droid Life
       
  		• About.com Founder Scott Kurnit's Startup AdKeeper Raises $35M
    Source: Mashable
       
    		• Merzi named DBJ publisher
    Source: Dallas Business Journal
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