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Volume 28 - Issue No: 37
 
 





 Media, Advertising & Marketing Watch
 
 
 










GEC 2011 - Facts beyond Fiction Ormax Media co-founder and CEO Shailesh Kapoor
Comedy, along with reality television, is where the next level of growth lies, says Shailesh Kapoor .GUEST COLUMN!

2001-2010: Small screen touched lives in a big way
For television, the past 10 years have packed in a lot of punch and gut-wrenching change . SPECIAL REPORT!

Prasar bharati manpower shortage remains despite parliamentary strictures
Despite long agitation by various sections of staff, AIR & DD continue to suffer from massive shortage of manpower.

Whirlpool consolidates its creative duties with DraftFCB Ulka

Cartoon Network to launch three new shows in January

DirecTV and Hearst reach agreement

Star World gears up to launch Season 11 of The Bachelor

 
Favreau not to direct Iron Man 3
Gere coming to India to shoot for Lala

TV Ratings
Top 10 Programmes (19/12/2010 to 25/12/2010)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/12/2010 to 25/12/2010)
Star Plus
Zee TV
Gemini TV
Colors
Sony Entertainment TV
SAB
Sun TV
Ten Cricket
MAX
Zee Cinema
Imagine TV
Star Jalsha
Star Gold
Zee Bangla
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Advertisers tend to make most of crises
    		• Men skin care products strike it big in China
    Source: Economic Times
       
  		• DTH subscribers up 50% in 2010
    Source: Financial Express
       
  		• Facebook tops Google as most visited site in US
  		• Over to a brand new world
    Source: Business Standard
       
  		• English Premier League clubs vie to cash on Beckham's popularity
    Source: Sify
       
  		• Eva Longoria rejects reality TV show
    Source: Express Buzz
       
  		• Railways set to launch new advertising space option
    Source: Mid-Day
       
  		• The Top 5 ads of 2010
    Source: India Infoline.com
    International News
    		• Adweek.com's Top 5 Hot Lists of 2010
    		• Hearst Reaches Retrans Deal With DirecTV
    		• Kraft Seeking New Ideas on Gevalia
    		• Adweek.com's Top 10 Digital Stories of 2010
    		• Specialty Brands in Search of Agency for New Product
    		• Updated: WPP Group Acquires Blue State Digital
    		• MMA to Develop Privacy Guidelines
    		• Apple Sued Over Apps Sharing Personal Data
    		• ESPN Breaks Monday Night Football Viewership Records
    Source: Ad Week
       
  		• Top 10 BrandFreak Posts of 2010
  		• Apple Sued Over Apps Sharing Personal Data
  		• Netflix Thinking World Domination
  		• Marketers Less Optimistic About Economy Than Agencies
  		• Brandweek.com's Top 10 Stories of 2010
    Source: Brand Week
       
  		• Press-Gazette joins job growth campaign
    Source: Green Bay Press Gazette
       
  		• Top 10 Best-Performing Advertising Stocks in 2010: MDCA, ARB, VCI, VCLK, CCME, IPG, FMCN, ISIG, FORR, CCO
    Source: China Analyst
       
    		• Advertising revenue set for year of growth in MENA
    Source: The National
       
  		• Alcohol advertising for the holidays
    Source: Examiner.com
       
  		• Group's Indiana ad campaign backing school choice
    Source: Chicago Tribune
       
    		• Startup Yext Takes on Google's Local Ad Push
    Source: NY Convergence
       
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