24 Jan2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 52
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Hitachi HLS to spend Rs500mn towards marketing in 2011
Hitachi Home & Life Solutions (India) Ltd (HHLI) will be spending around Rs.500million this year towards brand building, media, advertising and marketing, reveal company sources.

The crisis of news channels in India - BAG Films and Media CMD Anurradha Prasad
Linking of names of some journalists with scams has further harmed image of media, says Anurradha Prasad. COLUMN!

JMD Telefilms to acquire Dubai firm for Rs 120 mn
JMD to buy out Trading Gate to tap the Gulf & European markets; earmarks Rs 300 mn for buys in MVAS space.

Videocon d2h offers channels a la carte
After Tata Sky & Airtel Digital TV, Videocon d2h meets the Trai regulation; to start a la carte services within a week.

Liz Dolan is Fox International Channels CMO

Facebook raises $1bn of fresh capital

 
Arnold set to play older soldier in new film
Rachel Weiz to play Bond Girl in Red Sky At Night

Orange is technology partner of Uefa Euro 2012

 
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Sony debuts VoD service in Japan

TV Ratings
Top 10 Programmes (09/01/2010 to 15/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (09/01/2011 to 15/01/2011)
Zee TV
Star Gold
Colors
SAB
Star Plus
Sony Entertainment TV
Ten Cricket
Gemini TV
Sun TV
MAX
Imagine TV
Star Jalsha
Maa Telugu
Zee Cinema
Zee Bangla
DD1
Kalaignar TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Big Ventures Gets International Marketing Rights for Imagine
    Source: Best Media Info
       
  		• CCIS: 2401 Sachin in 3-yr 20cr deal with Coke
    Source: Times of India
       
  		• 'Akshay to host Khatron Ke Khiladi again '
    Source: Times of India
       
  		• LG bats for cricket, ups ad spend to Rs 100 crore
    Source: mydigitalfc.com
       
  		• Brand new life
    Source: Hindustan Times
       
  		• World leaders to discuss junk food ad ban at UN
    Source: IBNLive.com
       
  		• TV channels bloom despite ad crunch
    Source: Financial Express
    International News
    		• MSNBC Drops Olbermann
    		• NewsBeast in Final Talks With Union About Merger
    		• No Winter Chill for USA's Fairly Legal
    		• Stella Artois Joins in Super Bowl Ad Fun
    		• CBS to Tout Itself During AFC Championship Broadcast
    		• Senate to Hold Hearings on Online Privacy
    		• Is Google's 'Search Spam' Focus Bad for Content Farms?
    		• Analysis: Comedy Central Network (TCA Video)
    		• PTC: Skins Possibly Violated Child Porn Laws (Updated)
    Source: Ad Week
       
    		• H&R Block, TurboTax Battle It Out
    		• Senate to Hold Hearings on Online Privacy
    		• DDB Wins Global Creative Duties for Transitions Optical
    		• Verizon Asks Court to Kill Net Neutrality Rules
    		• Eric Schmidt Steps Down as CEO of Google
    Source: Brand Week
       
    		• Advertising war begins over budget gap
    Source: Buffalo News
       
  		• BuzzCity Releases Global Mobile Advertising Index Results
    Source: Best Media Info
       
  		• Facebook’s Ad Revenue Hit $1.86B for 2010
    Source: Mashable
       
  		• Online advertising growth forecast to stay strong to 2015
    Source: Lake Star Media
       
  		• Foxtel appoints new advertising agency
    Source: Media Spy
       
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