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Volume 28 - Issue No: 50
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Ignite Mudra eyes 30% growth in FY'12
Ignite Mudra expects to double its revenue growth in the next fiscal with opportunities coming from smaller towns.

Colors gets replacement shows of Bigg Boss scoring on debut week
Bigg Boss' replacement shows Phulwa and Mukti Bandhan manage average TVR of 3.4 during their debut week.

Channel [V], Shah Rukh Khan launch new youth fiction show
Shah Rukh Khan’s Red Chillies Idiot Box to produce first youth focused fiction, Ye Parindey, for Channel [V].

Nokia is India's most trusted brand: Study

Curry-Nation wins the creative mandates of three Emami brands

Ozone Media appoints Ajay Bansiwal as SVP

 
Warner Bros. tops in gross intake
Green Hornet tops box-office table in N America

Law & Kenneth appoints Sanjib Dey as COO

Mudra Delhi ropes in Arindam Sarkar as planning head

 
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

BigFlix ties up with Sony Pictures for Social Network

TV Ratings
Top 10 Programmes (02/01/2010 to 08/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/01/2011 to 08/01/2011)
Colors
Gemini TV
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Jalsha
Imagine TV
Maa Telugu
Zee Marathi
ETV Marathi
Star One
Zee Bangla
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Nokia most trusted brand in India, Tendulkar ahead of Mahatma
    Source: Economic Times
       
  		• GSK launches new 360 degree marketing and advertising plan
    Source: India Infoline.com
       
  		• World cup: ESPN guarantees DD `32 crore in ad revenue
    Source: Livemint
  		• Nokia, Tata among most trusted brands
  		• Apple profit rises 78% on demand for iPads, iPhones
  		• RCom crosses 125mn subscribers mark
    Source: Business Standard
       
  		• Kolkata's outdoor hoardings to go green
    Source: Sify
       
  		• Coke's health drink not nutritious!
    Source: Times of India
    International News
    		• Why Apple Keeps Covering Up Jobs' Illness
    		• Playboy Sidesteps Apple for Subscription Model
    		• Analysis: USA and TNT Networks (TCA Video)
    		• ANA to Advertisers: Regulate Before Gov't Does It for You
    		• NFL Collides With Toyota on Ad Campaign
    		• David Carey Shakes Up Town & Country
    		• Living Social Launches Self-Promoting Amazon Offer
    		• Corey Mitchell Out at MRM
    		• Preview: TNT's 'Franklin & Bash' (TCA Video)
    Source: Ad Week
       
    		• Living Social Launches Self-Promoting Amazon Offer
    		• Home Depot Splits With Initiative, Awards Media to Carat
    		• Select Resources to Manage Sears' Creative Review
    		• iPad Is a Monster Hit
    		• Cheezburger Network: Cat Photo Empire
    Source: Brand Week
    		• Coca-cola drink advertisement banned
    Source: Telegraph.co.uk
       
    		• Google still dominates advertising but Facebook is on the rise
    Source: VentureBeat
       
  		• Washington Post starts Facebook ad agency
    Source: Bizjournals.com
       
  		• Online advertising world to come under ASA jurisdiction
    Source: Bigmouthmedia News
       
    		• YouTube Adds Ads to Mobile Music Vids
    Source: Paste Magazine
       
    		• MTV to launch MTV Music on Sky
    Source: Digital Spy
       
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