19 Jan2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 49
 
 
 
 





AdEx Analysis
 
 
 










Snapshot of TV advertising during 2010 - Part 2
24 per cent rise in TV ad volumes during 2010 compared to the year-ago period - AdEx India Analysis.

Media, Advertising & Marketing Watch
FoodFood to launch on 24 January; channel priced at Rs18
Channel priced at Rs18; Madhuri Dixit is lifestyle brand ambassador of Astro and Sanjeev Kapoor chnl. UPDATED!

Fever FM Q3 operating profit at Rs30mn
Fever FM posts standalone revenue of Rs179.6million, up 76.95 per cent from the year-ago period.

Prasanna Sankhe bids adieu to Publicis Ambience

Relay Worldwide India GM Mahesh Ranka calls it quits

Madhuri Sapru is co-owner of Encyclomedia Networks

 
Late Autumn to screen at Berlinale
New Regency extends distribution deal with Fox

MediaVest wins media mandate of Wiwo Mobiles

Scarecrow wins DNA's creative duties

 
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Movies Now launches website

Microsoft launches new version of CRM online

TV Ratings
Top 10 Programmes (02/01/2010 to 08/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/01/2011 to 08/01/2011)
Colors
Gemini TV
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Jalsha
Imagine TV
Maa Telugu
Zee Marathi
ETV Marathi
Star One
Zee Bangla
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Why Rajiv Bajaj believes ‘less is actually more'
    Source: Hindu Business Line
       
  		• Best of bad in the world of brands
  		• How Perfetti command price premium through brand building
  		• P&G: Combining brand awareness with social programmes
  		• Brand launches of the week
  		• Irritating ads: Is it a case of lazy marketing?
  		• Hostel environment plays key role in purchasing decision
  		• Creative duos no longer one-dimensional
  		• Best & bekaar: Advertisement of the week
  		• Media Room: CVL Srinivas, Chairman of SMG India
    Source: Economic Times
       
  		• Flytxt launches QREDA
    Source: India Infoline.com
       
  		• RIM to launch BlackBerry Style on CDMA platform in India
    Source: Business Standard
       
  		• HUL pips Nestle in instant coffee
  		• Brand-conscious IndusInd chooses to stick to old name
  		• The big, brave world of new media
    Source: Financial Express
       
  		• Ybrant Digital on fund raising spree
    Source: IBNLive.com
       
  		• DNA appoints Scarecrow Communications as its creative partner
  		• Sakal ropes in Gaurish Pathare as head, advertising sales
    Source: domain-B
    International News
    		• Regulators Approve Comcast-NBCU (Update 2)
    		• Adobe Buys Data Manager Demdex
    		• iPad Officially a Monster Hit
    		• Kantar: Super Bowl Ad Time Up 27% Since 2001
    		• TheStreet.com Rolls Out ETF Profits
    		• Interview: OWN Network's Christina Norman (TCA Video)
    		• Chrysler Eyes 3 Shops to Handle Fiat Digital Biz
    		• Cheezburger Network: Cat Photo Empire
    		• MTV's Skins a Hit With Advertisers
    Source: Ad Week
       
    		• 3 Shops Chase Fiat Digital Biz
    		• eHarmony Connects With OMD
    		• Super Bowl Ad Time Up 27% Since 2001
    		• Opinion: Blockbuster's Missed Opportunity
    		• Brands by Bieber
    Source: Brand Week
    		• BBC’s Huggers quits for Intel
    Source: Advanced Television
       
    		• Facebook to Lead 2011 Social Network Ad Boom
    Source: New York Observer
       
  		• Welsh firms net free advertising on Real Radio
    Source: The Drum
       
  		• ASA launches campaign to highlight new remit
    Source: Equimedia Marketing News
       
  		• CBS Interactive And Tonefuse Launch Advertising Partnership
    Source: All Access Music Group
       
  		• Verve Wireless Taps Tom MacIsaac as New CEO
    Source: PR Newswire
       
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