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Volume 28 - Issue No: 48
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Mahindra's new battle cry 'Rise' to whet global ambitions
The 65-year-old Mahindra Group will be spending Rs 1.2 billion over 3 years to promote its umbrella brand.

Tdsat issues notice to I&B over ad time violations
Tdsat seeks response over alleged violations by channels in crossing 12-minute cap of ad time for 1 hour TV show.

Yamla Pagla Deewana nets Rs 225 mn in opening weekend
Promoted as last hurrah of family patriarch Dharmendra, the film fares average at BO in 1st weekend.BOX OFFICE!

Euro RSCG CEO Suman Srivastava quits

Sakal ropes in Gaurish Pathare as head of Ad Sales

Mudra South ropes in Vipul Thakkar as ECD

 
Best director award for Fincher at Golden Globes
Susannah York bids adieu

Priyanka Chopra and Shahid Kapoor to endorse HUL's BRU brand

DQE in co-production deal with French firm for Little Nick

 
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

IPL franchisees post Rs3.15bn loss in 2009-10

Fever FM ropes in Ganguly to head WC cricket programming

TV Ratings
Top 10 Programmes (02/01/2010 to 08/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/01/2011 to 08/01/2011)
Colors
Gemini TV
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Jalsha
Imagine TV
Maa Telugu
Zee Marathi
ETV Marathi
Star One
Zee Bangla
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Canon to sell, distribute Océ products in India
  		• Mahindra Group emerges with new brand — ‘Rise'
  		• Great India ‘village tour' product
    Source: Hindu Business Line
       
  		• Pepsico launches six new Lay's flavours for the ICC World Cup
  		• HC extends stay to tender-process for IPL telecast rights
    Source: Economic Times
       
  		• Graphic comics enter the digital format
  		• Mahindra hits marathon course with new tagline — Rise
    Source: DNA
       
  		• Bing Bumps Up, While Yahoo Search Share Down In December 2010: comScore
    Source: eBrandz
       
  		• Vipul Thakkar joins Mudra South as executive creative director
  		• Ad budgets in the UK set to rise in 2011
  		• Idea launches helpline to draw more users through mobile number portability
    Source: domain-B
       
  		• Mudra South ropes in Vipul Thakkar as ECD
  		• Campco in pact with Cadbury
  		• TDSAT's notice to govt on alleged ad violations by channels
  		• DQE enters into co-production pact with M6 Studios
    Source: Business Standard
       
  		• Bits & bytes
  		• World view
  		• Denomination you choose
  		• Technology in India-looking beyond empowerment
  		• In India, Reality TV Catches On, With Some Qualms
  		• A Splendid Backyard
  		• Explore, the new kid on the block
  		• The Best of Timing
  		• 'Rural India is comfortable with brand stickiness'
    Source: Financial Express
       
  		• Inflation, instability could dampen advertising outlays
    Source: Financial Express
    International News
    		• Cable Sizzles, Broadcast Fizzles
    		• Pubs Push Own Ad Nets
    		• Bing Annoys MSN Partners
    		• NBCU-Comcast: Deal in Hand?
    		• eHarmony Picks OMD for Media Chores
    		• Time Warner Cable, Sinclair Reach Retrans Pact
    		• IPG: First on Facebook
    		• Justin Bieber: Pitch Boy
    		• Condé/Hearst Tale of the Tape
    Source: Ad Week
       
    		• Brands by Bieber
    		• First on Facebook
    		• Pubs Push Own Ad Nets
    		• The Second Wave
    		• Can We Give the Mermaid a Break, Please?
    Source: Brand Week
       
    		• UK marketing budgets 'cut at end of 2010'
    Source: Gurdian
       
    		• News International papers show advertising recovery
    Source: Media Week
       
  		• Dare wins £12m Post Office advertising account
    Source: CampaignLive
       
  		• Heathrow Express selects GyroHSR for global advertising
    Source: BtoB Magazine
       
  		• America's Egg Farmers Launch New National Advertising Campaign
    Source: Business Wire
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