17 Jan2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 47
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










LG to spend Rs800mn during World Cup and IPL
LG, an ICC partner, plans to spend Rs700-800million in marketing over the next three months coinciding with the cricket World Cup and the Indian Premier League (IPL).

Music channels face uncertainty
Genre goes through paradigm shift as chnnls reposition & new player takes away significant share. SPECIAL REPORT!

Sony to get KBC back with Big B
Sony Entertainment Television signs Amitabh Bachchan for two more seasons; next season to start soon.

Zeel's Q3 sports biz loss at Rs330mn
Operating cost at Rs1.99bn is up 15% from prior quarter; one-time fee of Rs700mn from AIFF trims losses.

Online ad revenue stunted due to lack of standardised measurement system

Using social media is different from doing an online campaign

 
Gods, Men is best film at Lumiere awards
Paul Picerni passes away

Eileen O’Neill is Discovery Group president

 
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

BBC Worldwide launches 'Doctor Who' chnl on YouTube

TV Ratings
Top 10 Programmes (02/01/2010 to 08/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (02/01/2011 to 08/01/2011)
Colors
Gemini TV
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Jalsha
Imagine TV
Maa Telugu
Zee Marathi
ETV Marathi
Star One
Zee Bangla
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Tiger Woods Nike ads named 'worst celeb endorsement' of 2010
    Source: Economic Times
       
  		• Automakers to rev up ad spending in 2011
    Source: Moneycontrol.com
       
  		• Sports overhang for Zee Entertainment
    Source: Livemint
       
  		• Inflation, instability could dampen advertising outlays
    Source: Financial Express
       
  		• UTV may exit Indiagames
  		• IPL franchisees lost Rs 315 crore in 2009-10
  		• Extra cover: TV, DTH bonanza for cricket fans ahead
    Source: Business Standard
       
  		• Refreshed BBC Entertainment Launched In India
    Source: Best Media Info
    International News
    		• Analysis: CBS and The CW (TCA Video)
    		• Preview: CBS' New Dramedy Chaos (TCA Video)
    		• BMW Group Confirms Summer Olympics Buy
    		• Publicis Forms Team to Pitch Disney
    		• Apple to Launch iPad Mag Subscription Model?
    		• Murdoch's 'Daily' Launch Delayed
    		• I33 Execs Reunite for Tenthwave
    		• FCC to Open Up Proceeding on Retrans?
    		• TCA Day 10: Showtime Has MLB Show on Deck
    Source: Ad Week
       
    		• BMW Drives Ahead With Olympics Sponsorship
    		• Sports Tie-Ins Boost Discover
    		• Kayak Appoints VP of Brand Marketing
    		• Opinion: The Hyperlocal Opportunity
    		• What, a Jewish Groupon?
    Source: Brand Week
    		• Tiger Woods Nike ads named 'worst celeb endorsement'
    Source: NEWS.com.au
       
    		• Liquor ads could bring Edmonton Transit $M
    Source: CBC.ca
       
  		• Times halves losses to £45m but advertising revenue falls
    Source: Financial Times
       
  		• YRMG introduces QR Code advertising
    Source: YorkRegion.com
       
  		• Revamped Advertising Strategy in Store for Moneysupermarket
    Source: Commercetuned Marketing News
       
  		• Social Gaming to Top $1Billion This Year
    Source: APP Market
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