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Volume 28 - Issue No: 44
 
 
 
 





AdEx Analysis
 
 
 










TV advertising during 2010 - Part 1
TV ad volumes see 24 per cent rise during 2010 compared to the year-ago period - AdEx India Analysis.

Media, Advertising & Marketing Watch
Turner unloads stake in Showbiz, Reliance Broadcast to buy from CAPL
Turner sells its 51% stake to JV partner; Cinestar Advertising to sell 100% to Reliance Broadcast Network.

IPL franchises spend with caution
Franchises spend a total of $62.77mn on 127 players; KKR spends the most and Rajasthan Royals the least.

Reliance Brands partners with Quiksilver for South Asia Region

Big CBS Prime intensifies marketing campaign

 
China ranks third in annual film output
Roger Deakins bags ninth ASC nomination

Rajan Anandan to lead Google India

 
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Toyota on top in TNS Automative study

TV Ratings
Top 10 Programmes (26/12/2010 to 01/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (26/12/2010 to 01/01/2011)
Star Plus
Sony Entertainment TV
Gemini TV
Colors
Zee TV
SAB
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Gold
Imagine TV
Zee Marathi
Star Jalsha
Zee Bangla
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Reliance Brands teams up with Quiksilver Holdings
  		• Google India gets new sales head
    Source: Hindu Business Line
       
  		• Globe trotter
  		• BRAND BOSS: Leonid Musatov, CMO, MTS India
  		• Asian Paints' journey is in the spotlight
  		• Starbucks looks to expand the brand beyond coffee
  		• Brand launches
  		• Very first rule of viral videos: There are no rules
  		• Marketers are eager to know more about consumers
  		• Online Shopping: Internet bridging gap between traditional commerce and web
  		• What's integral for brands looking to make a deeper connect?
  		• Bigger branding moves in Airtel: Integrating biz within company
    Source: Economic Times
       
  		• Martin Duke appointed O&M Advertising's MD in Indonesia
    Source: Media Newsline
       
  		• NY agency to handle Rel MediaWorks' ad sales in US
    Source: mydigitalfc.com
       
  		• News Corp to launch digital newspaper
    Source: Business Standard
       
  		• Kabir Bedi to act in Tamil film
  		• Rly ad has Trinamool poll slogan
    Source: Indian Express
    International News
    		• Preview: Fox's New Cop Drama The Chicago Code (TCA Video)
    		• Scribd Gets Into Ad Biz
    		• Auburn-Oregon BCS Game Breaks Cable Record
    		• Microsoft: We're Not Just MSN
    		• Congressmen Calling for Review of Fairness Doctrine
    		• ABC's Off the Map: Grey's Meets Lost? (TCA Video)
    		• Ad Execs to Target ESPN in 2011, Says Survey
    		• MySpace Lays Off 500 Employees
    		• Crispin Porter + Bogusky Reboots L.A. Office
    Source: Ad Week
       
    		• Apple Ends Exclusive Deal With AT&T, Intros Verizon iPhone
    		• Brands Get Green Seal of Approval from CBS
    		• Groups Urge FCC to Investigate MetroPCS
    		• Dell Nears Pick for Global Public Biz
    		• Lenovo Adds Saatchi to Handle Global Creative
    Source: Brand Week
       
    		• GM sets Olympic ad deal with NBC
    Source: Reuters
       
  		• Companies warned against deceptive advertising on Twitter
    Source: domain-B
       
  		• Stronger TV advertising boosts Corus revenue
    Source: Reuters
       
  		• Nike Sees Advertising Opportunity in Oregon Loss
    Source: mediabistro.com
       
  		• EcoMedia Launches New Green Advertising Campaign
    Source: GetSolar.com
       
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