11 Jan2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 43
 
 
 
 





Media, Advertising & Marketing Watch
 
 
 










Govt keen for BARC to take final shape
TV ratings committee report provides a roadmap to the I&B Ministry to review the TRP system in India, says Soni.

GoM to meet soon on FM radio Phase III, FDI hike
Group of Ministers has not been able to meet as Pranab Mukherjee had not been in Delhi; meeting soon, says Soni.

No One Killed Jessica opens to tepid box office
The movie nets Rs 125 million in opening weekend; debut day collection stands at Rs 25 million. BOX OFFICE!

Executive Dossier
'Max is an extremely successful channel'
Interview with Max Sr EVP and business head Sneha Rajani

Aidem Ventures, eBus Media float JV for India

Sangam to launch new TVC with Suniel Shetty and Virat Kohli

ICC Cricket WC 2011 merchandise goes on sale

 
Inception bags four VES nominations
Independent filmmakers' films in mini festival

DSC selects Lowe and Lintas' Karishma Initiative for creative and media duties

Onads and Span Communications get G'Five mandate

 
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Jitender Dabas joins McCann Delhi

InMobi appoints Atul Satija as MD for Asia Pacific

TV Ratings
Top 10 Programmes (26/12/2010 to 01/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (26/12/2010 to 01/01/2011)
Star Plus
Sony Entertainment TV
Gemini TV
Colors
Zee TV
SAB
Sun TV
Ten Cricket
Zee Cinema
MAX
Star Gold
Imagine TV
Zee Marathi
Star Jalsha
Zee Bangla
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Coca-Cola sees more fizz in India
  		• Reliance Footprint to open 100 stores
    Source: Hindu Business Line
       
  		• Corporate companies use kites for advertising
    Source: Siliconindia.com
       
  		• TV Viewing Continues to Edge up
  		• Time to go?
  		• Dry-cleaning with panache
  		• Key to happiness
  		• World’s view
  		• Bits & bytes
  		• 'People now recognise Star Plus as a brand'
  		• The power of observance
  		• IPL run rate: Uthappa costlier than Gambhir
    Source: Financial Express
       
  		• Increase sample size to calculate TRPs, says government panel
    Source: Sify
       
  		• Shine.com To Be Merged Into HT Media
    Source: MediaNama.com
       
  		• TV ratings open to manipulation: Govt panel
    Source: DNA
       
  		• 'El Mix' Launches on Cox Communications in Northern Virginia
    Source: IT News Online
       
  		• Reliance MediaWorks launches India's largest Hollywood-benchmarked studios
    Source: NetIndian
       
  		• Aidem, eBus form JV for digital advertising
    Source: MSN India
       
    International News
    		• Analysis: ABC's 2011 TV Schedule (TCA Video)
    		• Fox, NBC Notch Record Wild Card Overnights
    		• Report: Murdoch, Jobs to Unveil The Daily Together
    		• Congress Urging FCC to Approve Comcast-NBCU
    		• Lenovo Taps Saatchi for Global Creative Task
    		• Playboy Going Private Again
    		• TCA Day 6: ABC Unveils Renewals (Updated)
    		• Time Inc. Creates New Sales Division
    		• Dell Nears Pick for Global Public Biz
    Source: Ad Week
       
    		• Dell Close to Naming Global Creative Agency
    		• Lenovo Adds Saatchi to Handle Global Creative
    		• Opinion: The Loyalty Myth, and Other Misunderstandings
    		• VW, SNL Team Up for Jetta Campaign
    		• Vodka Branding Distilled
    Source: Brand Week
    		• Publicis Modem appoints new regional MD
    Source: Media Week
       
    		• UK Cracks Down on Twitter Celeb Advertising
    Source: Appscout
       
  		• Nokia Use Facebook For Advertising & Hiring Staff?
    Source: Online Social Media
       
  		• Sprint Introduces HTC EVO ShiftTM 4G in New Advertising Campaign
    Source: Business Wire
       
  		• Groupon buys first TV ad in Super Bowl pre-game
    Source: Lost Remote
       
  		• Misleading broadband advertising targeted by ACCC
    Source: Broadband Expert Australia
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