9 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 63
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 










Hyundai to spend Rs2bn over 5 years on cricket ads
Comprises 25-30 per cent of Hyundai's total advertising spend; Rs2billion to be spend over five years.

Sun TV to up ad rates from 1 April
8-32 per cent hike across Sun Network's Tamil channels; other three south language markets to follow.

Mukta Arts picks up 26% in Maya Digital Studios
Stake purchase in Maya Digital Studios to give Mukta Arts a presence in computer animation and VFX.

Bajaj Allianz spends Rs800million on marketing

Zee Trendz partners with Ginx TV for gaming block

 
Court allows Jackson's doctor's trial on TV
MGM nears distbn deal of Bond film with Sony

NHK, Al Jazeera Children's Channel sign co-production deal

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Animal Planet to air Taking on Tyson from 6 March

TV Ratings
Top 10 Programmes (23/01/2011 to 29/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (23/01/2011 to 29/01/2011)
Zee TV
Zee Marathi
SAB
Colors
Star Plus
Sony Entertainment TV
Ten Cricket
MAX
Imagine TV
DD1
Star Jalsha
Zee Cinema
Star Gold
Zee Bangla
Star One
Star Pravah
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  HUL to look at financing rural retailers' purchases
    Source: Hindu Business Line
       
  		• Post-match analysis between the World Cup and the IPL
  		• Cluttered ad space: Brands upping ante for the World Cup
  		• Will IPL or World Cup remain the largest event on television?
  		• World Cup and IPL: Tough choices for marketers despite great brand-building windows
  		• Sandeep Goyal to continue to be Dentsu's non-executive chairman
  		• Experts speak: India's emergence as a key market for both advertising agencies and marketers
  		• Bawdy Copy
    Source: Economic Times
       
  		• Komli Media elevates COO Prashant Mehta to CEO post
    Source: Moneycontrol.com
       
  		• Disney quarterly profit, revenue rise on ad sales
    Source: IBNLive.com
       
  		• Super Bowl commercials 2011 money minting machine
    Source: Khabrein
       
  		• Al Jazeera's India challenge
  		• Super Bowl ad sends shivers through Motor City
    Source: Sify
       
    		• Kellogg's Chocos gets a whole grain avatar
    Source: ImagesFood.com
       
  		• Team India gets together to launch mission World Cup
    Source: Times of India
    International News
    		• Does AOL Deal Mean Huffington Post Without Huffington?
    		• MTV Keeps Fist-Pumping With Jersey Shore
    		• Is The Daily DOA?
    		• Olbermann Lands at Current TV
    		• Conservative Columnist Ditches AOL After HuffPo Buy
    		• But Where Are the Nerds?
    		• CBS Reshuffles News Management Team
    		• Social Media Week: Rivers Plugs Self at 'Fabb' Talk
    		• FCC Talking Retrans Reform Next Month
    Source: Ad Week
       
    		• Adweek's Take: 5 Best and 5 Worst Super Bowl Ads
    		• But Where Are the Nerds?
    		• Ace Metrix: Doritos Ad Most Effective of Super Bowl
    		• Best Western Unveils New Campaign
    		• Groupon Scrambles to Answer Tibet Ad Criticism
    Source: Brand Week
    		• Disney profits boosted by advertising revenue
    Source: BBC News
       
  		• McClatchy ad revenues down 10 percent in January
    Source: Poynter.org
       
  		• Asia, Africa to take lead in mobile advertising
    Source: iTWire
       
    		• Facebook opens advertising office in Hong Kong
    Source: IDG News Service
       
  		• OpenX Launches New Ad Platform, Powers Groupon
    Source: socalTech.com
       

  • Advertising Association concern over 'inherently negative' review
    Source: The Drum
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2010 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.