3 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 59
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 










Star Plus’ weekend gamble pays off in first display
Led by Wife Bina Life, the first feedback for the newly tailored 7-10.30 pm weekend band is positive.

Politicisation of TV news content in South India - TV9 Karnataka and NEWS9 director Mahendra Mishra
In 2010, politicians in South India tighten their grips on news content and cable networks. COLUMN!

Reebok to spend 60% of marketing budget during World Cup and IPL
Around 60% of Reebok's entire advertising and marketing budget will be spent during the World Cup and the IPL.

Joseph George appointed judge at the 2011 Global Effie Awards

Komli Media ropes in Gulshan Verma as country head, ad network

 
January box-office plummets to total $792.3mn
Chinese documentary to screen at Berlin film fest

Universal Channel HD launches in Malaysia on HyppTV

Dish Network to acquire DBSD for $1billion

 
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

ESPN, TSN in Canada bag Euro rights

IPL: Players to take 20% pay cut for non performance

TV Ratings
Top 10 Programmes (16/01/2010 to 22/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/01/2011 to 22/01/2011)
Zee TV
Gemini TV
Sony Entertainment TV
SAB
Colors
Star Plus
Ten Cricket
Sun TV
Imagine TV
Maa Telugu
Star Jalsha
Zee Cinema
MAX
Zee Bangla
DD1
Zee Telugu
Kalaignar TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  The Oscars and other brands
    Source: Hindu Business Line
       
  		• World cup 2011: Companies to face ICC action for unofficial ads
  		• Firms rush in to promote brands with cricketers ahead of WC
  		• Murdoch launches iPad newspaper 'The Daily'
    Source: Economic Times
       
  		• Hulu and Viacom Announce Content Partnership
    Source: IT News Online
       
  		• Bharti net plunges 41% on rebranding, forex loss
    Source: Times of India
       
  		• Coke steals the show with some shadow play
    Source: Livemint
  		• Philips CEO Kleisterlee to head Vodafone
    Source: Financial Express
       
  		• Indiagames Enters Mobile Streaming Space With Zenga TV Partnership
    Source: MediaNama.com
       
  		• PlanCom launches Facebook page on 12th Plan
  		• Facebook, Twitter valuations fuel trade surge to $7bn
    Source: Business Standard
       
  		• AOL Acquires Online Video Distribution Network “Goviral” For $96.7 Million
    Source: eBrandz
       
  		• Time Warner revenue profit up on cable ad sales
    Source: Moneycontrol.com
    International News
    		• Super Bowl XLV: Hollywood Ad Babylon
    		• Adweek's Super Bowl XLV Hub
    		• Sharpen Your Pencils, Marketers, Zambia Needs a New Tagline
    		• Redesigned Newsweek to Make Private Debut Soon
    		• TV's Batman to Star in Dolby Social Media Campaign
    		• Sonic Awards Lead Creative Duties to Goodby
    		• McCann Worldgroup Names Martinez European President
    		• Turner Networks Boosts Ad Sales 21%
    		• Feds Seize Sites Streaming Pirated Sporting Events
    Source: Ad Week
      
    		•  Sonic Awards Lead Creative Duties to Goodby
    		• Sharpen Your Pencils, Marketers, Zambia Needs a New Tagline
    		• Brands Missing the Boat on Web Video Users
    		• Draftfcb Retains Lead Creative Duties for Gevalia Brand
    		• Lady Gaga Attempts to Make Polaroid Cool Again
    Source: Brand Week
    		• News Corp 2Q Earnings Double On TV, Advertising Strength
    Source: Wall Street Journal
      
    		•  Morrison to Join Tesco With Further Asda Advertising Complaint to Watchdog
    Source: Bloomberg
      
  		•  Time Warner profits lifted by Harry Potter and advertising recovery
    Source: The Guardian
      
  		•

    Television advertising jumps 6.6% to exceed $600million

    Source: National Business Review
      
  		•  Super Bowl Advertising On the Web
    Source: WebProNews
      
  		•  Verve Wireless buys ad firm
    Source: San Diego Union Tribune
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