28 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 76
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 










Cricket to earn Rs18bn TV ad revenue in 2011
The World Cup and the IPL will each get Rs6-7billion in 2011, says Shashi Sinha; news channels to also gain.

293 TV channels in the queue for clearances
Govt receives 29 applications between July 2010 and 19 January 2011; India currently beams 626 channels.

WC: Non-India matches get 1.4 TVR in 6 metros
The first four non-India matches get a TVR of 1.4 in the 6 metros; in 2007, they rated 1.8 but on lower sample size.

 
 

Marketers have to be accountable for business consequences

A case for disruptive innovations

 
Worldwide BO rises, courtesy Chinese filmgoers
Hong Kong Fest unveils lineup

Kapil Tammal joins Scarecrow Communications as creative director

Brands need to constantly engage with consumers

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Synovate boosts senior leadership team in Greater China

Walt Disney acquires Togetherville

TV Ratings
Top 10 Programmes (13/02/2011 to 19/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (13/02/2011 to 19/02/2011)
Zee TV
Star Plus
Zee Marathi
Colors
SAB
Star Cricket
Sony Entertainment TV
Zee Cinema
Star Jalsha
Imagine TV
MAX
Zee Bangla
Star Gold
Star One
Star Pravah
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  AIR expects to earn Rs 8 crore ad revenue from ICC World Cup
    Source: Livemint
       
  		• AIR expects to earn Rs8crore ad revenue from ICC World Cup
    Source: Livemint
       
  		• RBNL plans to launch TV channels in neighbouring countries
  		• Vodafone's 3G service from today
    Source: Business Standard
       
       
  		• Coca-Cola not to renew its brand endorsement contract with Aamir Khan
  		• RBNL plans to launch TV channels in neighbouring countries
  		• Vodafone to launch 3G services this week
  		• Alok Nanda, Sankhe make new beginning with Hyphen
    Source: Economic Times
       
  		• Scarecrow Appoints Kapil Tammal As Creative Director Art
    Source: Best Media Info
    International News
    		• For Your Consideration, Hollywood Nut Jobs 
    		• The Overnights: CBS, Fox Command Key Demo 
    		• Sen. Rockefeller Chimes In on NFL Labor Spat 
    		• News Corp. Outlets Avoid Ailes Story 
    		• Google Lo$wers the Boom on Content Farms 
    		• CNN Dumps Parker, Retains Spitzer 
    		• CBS Cans Two and a Half Men for Rest of Season (Updated)
    		• Media Ownership Rules in Limbo
    		• Arnell and Omnicom Part Ways . . . and It's Not Pretty
    		• New Partners Take Stakes in The Ad Store
    Source: Ad Week
       
    		• Buzz Report: What Went Wrong With Walmart
    		• Guitar Center Selects Media Shops
    		• H&M Puts U.S. Media in Review
    		• Kim Kardashian Clone Cutesies Up Old Navy
    		• TBWA\C\D N.Y. Fills Top Planning Role
    Source: Brand Week
    		• Tombras Group wins big at ADDY Awards
    Source: Knoxville News Sentine
       
  		• PhoneNews.com To Discontinue Advertising Relationship with Google
    Source: PhoneNews.com
       
  		• Mallards unveil new logos for 2011
    Source: Ballpark Digest
       
  		• Google mints it with ads
    Source: Times LIVE
       
  		• Google makes a big change in search rankings: Content is king!
    Source: The Drum
       
  		• Australian advertising market growth smashes forecasts
    Source: The Australian
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