23 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 73
 
 
 
 





 Adex Analysis
 
 
 
 










Life Insurance ads on TV during Jan-Sep 2010
TV advertising of Life Insurance drops 5% during Jan-Dec '10 compared to Jan-Dec '09 - AdEx India Analysis.

Media, Advertising & Marketing
Post Hathway, GTPL invests Rs2bn in expansion
Bulk of the expansion has been in Gujarat but the MSO has also spread out to West Bengal, Maharashtra & Jharkhand.

World Cup records strong debut ratings
Inaugural match between India & Bangladesh gets peak TVR of 12.48 across six metros; average TVR is 7.8.

 
 

Muthoot Group is Delhi Daredevils team sponsor

Ad spend in Korea up 16.5% to $7.5bn in 2010

 
Franco, Stone honoured at Boulder Film Fest
Paramount's latest of Never Say Never soon

Tejal Shastri is RK Swamy Media Group senior media director, Media Direction

Videocon d2h adds 19 channels including 6 HD

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

DQE ties up with Italian broadcaster to air Jungle Book

NBC.com offers interactiove tool for new reality show

TV Ratings
Top 10 Programmes (06/02/2011 to 12/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/02/2011 to 12/02/2011)
Zee TV
SAB
Star Gold
Colors
Star Plus
MAX
Sony Entertainment TV
Imagine TV
Star Jalsha
Zee Cinema
Zee Marathi
Star Pravah
Star One
Zee Bangla
Ten Sports
Cartoon Network
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Brand re-invention: Logo is an influential branding instrument
  		• Does Coca Cola have a secret recipe?
  		• Globe Trotter
  		• Brand Boss: Chandramohan Mehra, Head - Brand, SBI Life Insurance
  		• At Brandscapes, it's all about the search for insights
  		• WPP merging digital agencies as Possible Worldwide
  		• WCCL knows how to take on competition: Vineet Agrawal
  		• Microsoft-Nokia deal: How will it impact smartphone market?
  		• Cadbury India reports its highest-ever 27% revenue growth under Kraft
    Source: Economic Times
       
    		• Rahul Jauhari joins Everest as National Creative Director
    Source: Campaign India
       
  		• 7 KHOON MAAF earns Rs.28 crore
    Source: GlamSham
       
  		• Indie bands in advertising jingles is the brand new trend
  		• Online streaming of cricket World Cup matches big hit
    Source: Indian Express
       
  		• Online streaming of WC matches big hit, brands find good value
  		• RCom launches 3G services in Kashmir
  		• Microsoft ties with academic bodies
    Source: Business Standard
       
  		• GroupM & Quasar Form Agency Network To Try Dominate Ad Spends; Publishers?
    Source: MediaNama.com
       
  		• Publicis Capital Mumbai Wins Creative Duties For Angel Broking
    Source: Best Media Info
    International News
    		• After Griffin Firing, Rothenberg Headed Back to IAB
    		• Chief HR Officer Out at IPG
    		• Grim Reaper Coming for Would-be Online TV Pioneer ivi TV?
    		• At Time Inc., a 'Chilling Effect on Religious Speech'?
    		• Huey Takes Power at Time Inc. (Updated)
    		• FX to Premiere Dark Comedy Starring Elijah Wood (Video)
    		• CBS Latest Network to Stream Shows on Netflix
    		• The Anatomy of an Ad World Scam
    		• The Overnights: 'The Bachelor' Pads ABC
    Source: Ad Week
       
    		• Trends in Toyland
    		• Coke Delivers Happiness from a Truck
    		• The Anatomy of an Ad World Scam
    		• 'South-by' Shoot-Out
    		• The Customer Review Learns Shorthand
    Source: Brand Week
    		• Interactive Advertising Bureau regains former CEO
    Source: BusinessWeek
       
  		• 'Cruel' TV ad pulled
    Source: Times LIVE
       
    		• Toyota Launches ‘#1 for a Reason’ Advertising Campaign
    Source: Automobile Magazine
       
  		• Lawmakers to revive restrictions on liquor ads
    Source: Daily Press
       

  • New York Interconnect Connects Cablers To Interactive Ads
    Source: MediaPost Publications
       
  		• Ofcom rules for longer ad breaks in dramas
    Source: Marketing Week
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