21 Feb 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 71
 
 
 
 





 Media, Advertising & Marketing
 
 
 
 










Telugu television rewrites script in 2010 - Sun TV Network SVP, business head- Telugu cluster Sanjay Reddy
C&S penetration fuels several changes in the consumption pattern of TV in AP, says Sanjay Reddy. COLUMN!

Bonanza awaits consumer electronics companies this cricket season
Market size for flat panel display set to rise to 4.5mn units in 2011 on back of WC & IPL, up from 2.8mn in 2010.

DTH ops eye 20% growth in cricket season, bat for HD
DTH ops boosting HD channels and packages to gain from World Cup and IPL; cable sector needs to learn.

 
 

Coca-Cola's Sprite Gully Cricket championship returns for Season 2

India dominates conversation in social media ahead of cricket WC

Coca-Cola, NBA expand global marketing partnership

 
Louis Leterrier to direct Now You See Me
Japanese 10-minute doc wins Berlin award

Lintas Media Group wins media duties of Citizen Watches

Talwalkars ropes in Carat and Guava

 
Politicisation of TV news content in South India : Mahendra Mishra
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Jaypee ropes in Mudra Delhi as creative partner

Oakley ropes in Yuvraj Singh as brand ambassador

TV Ratings
Top 10 Programmes (06/02/2011 to 12/02/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/02/2011 to 12/02/2011)
Zee TV
SAB
Star Gold
Colors
Star Plus
MAX
Sony Entertainment TV
Imagine TV
Star Jalsha
Zee Cinema
Zee Marathi
Star Pravah
Star One
Zee Bangla
Ten Sports
Cartoon Network
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Sachin Tendulkar: A brand worth selling, even if he fails
  		• How to cope with propogandas of group buying websites
  		• Italian fashion brand Alcott considering JV with DLF
  		• Contests, tickets: FM stations' way to woo listeners for WC
  		• RBNL bets on TV, outdoor media biz to become profitable
    Source: Economic Times
       
  		• Google group keeps sights on Microsoft in new era
    Source: Moneycontrol.com
       
  		• ESPN-Star lines up pantheon of cricket to offer World Cup insights
  		• Coke goes for gully cricket, PepsiCo focuses on WC
  		• Italian fashion brand Alcott plans JV with DLF
  		• World cup loses to IPL in TV viewership
    Source: Business Standard
       
  		• Viewers lap up Cup action as India thumps Bangla
    Source: Times of India
    International News
    		• Yet More Griffin: IAB Considering Rehiring Rothenberg
    		• More Griffin: Insiders Spin Firing
    		• Griffin's Camp
    		• Updated: Saatchi Poaches Top Creative Team From TBWA\Chiat\Day
    		• Fox Soccer, MLS Kick Off Year With Deal
    		• Fox Takes Thursday With 'Idol' Ratings Romp
    		• Publicis Modem Hires Schematic's Yeon in New Role
    		• Di Como Gets $7.6Billion Vote of Confidence From Unilever
    		• YouTube Looking to Exploit Hollywood
    Source: Ad Week
       
    		• Buzz Report: Groupon Slowly Bouncing Back
    		• Jennifer Aniston Endorses…Paragon Honda?
    		• Jaguar Drives Away From Euro RSCG
    		• Aunt Jemima Deconstructs the Pancake (and More)
    		• Zynga Links Up With T-Mobile for Treasure Isle Ad Play
    Source: Brand Week
    		• Formula 1 Taps Austin Firms For Marketing And Media Relations
    Source: Advertisement Journal
       
  		• FedEx to build new distribution center in Georgia
    Source: Belleville News Democrat
       
    		• Radio Industry Revenue Increases 6% in 2010
    Source: Hollywood Reporter
       
  		• Va. panel targets billboard booze ad agreement
    Source: Bloomberg
       

  • Bulgarian Govt to Set Up State Firm for Tourism Advertising
    Source: Novinite.com
       
  		• Slim to withhold advertising from Televisa
    Source: Financial Times
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