2 Feb 2011Newsletter SubscriptionEmail this Page

Volume 28 - Issue No: 58
 
 
 
 





AdEx Analysis
 
 
 
 










Celebrity endorsements on TV during 2010
Dhoni tops the list of celebrities endorsing for maximum number of ads on TV during 2010 - AdEx India Analysis.

Media, Advertising & Marketing
Raghav Bahl's movie biz revival plan
Viacom18 to invest Rs1.2bn in a 7-movie slate through early 2012; peak funding in 3 years will be Rs2.5bn.

WC: Sony ropes in Dhoni as brand ambassador, to splurge Rs1bn
Sony will splurge Rs1billion towards marketing, hoping to cash in on the World Cup fever. UPDATED!

Grey Delhi has won Honda Brio's creative duties

K&L Arms Communications retains Nikon biz

 
Javier Bardem being wooed for next Bond film
Netherlands doc wins Sundance Fest jury award

Takru's appointment as acting PB CEO bad in law: Jain

 
Prasar Bharati: A year of controversies
The tough task of building a non-tabloid news channel in India: Jehangir Pocha
2010 a year of wait for FM radio
The crisis of news channels in Indi : Anurradha Prasad
Music channels face uncertainty
The day the music died : Prem Kamath
Testing time for sports broadcasters
2011 will be a challenging year for Indian sports biz : Peter Hutton
Be ready for more franchise properties : Atul Pande
TV ad revenue poised for healthy growth : Rohit Gupta
"What's On" in 2011... And What's Not : Joy Chakraborthy
Facts beyond Fiction: Shailesh Kapoor

Remake rights of Dabangg not sold yet

TV Ratings
Top 10 Programmes (16/01/2010 to 22/01/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/01/2011 to 22/01/2011)
Zee TV
Gemini TV
Sony Entertainment TV
SAB
Colors
Star Plus
Ten Cricket
Sun TV
Imagine TV
Maa Telugu
Star Jalsha
Zee Cinema
MAX
Zee Bangla
DD1
Zee Telugu
Kalaignar TV
Zee Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		• Google corners 55% online advertisements in India
    Source: Financial Express
      
  		• Skywalks in Mumbai generate Rs8 crore in advertising
    Source: DNA
      
  		• Raj TV ve on advertising subscriptions picking up in Q4
    Source: Moneycontrol.com
      
  		• Titan plans to rebrand as a lifestyle firm
    Source: Times of India
      
  		• Ad rights on Bandra skywalks fetch MMRDA Rs 8 crore
    Source: Indian Express
      
  		• Experts speak: What lies ahead for the marketing industry
  		• The rise of non-networked agencies in advertising
  		• Film & Ads: Best Advertisement Production Houses
  		• Best Brand Promotion Agencies
  		• Dentsu India makes a confident entry in 2011
  		• Publicis Groupe at bay despite too many exits and mergers
  		• Digital Diaries: Best digital agencies in India
  		• Media agencies: The bulls & bears
  		• A recap of methodology of ranking the Best Ad Agencies
  		• Team-spirit pays off: DDB Mudra on meteoric rise
  		• A look at the best design houses
    Source: Economic Times
    International News
    		• NewsBeast Merger Completed
    		•  A Court Fight With the Future of Broadcasters, Cable Providers at Stake
    		• Gosper Cut as McCann Europe Chief
    		• ESPN Sweeps January Ratings
    		• Adrien Brody Stars in Stella Artois Super Bowl Ad
    		• Droga5 Starts Work on Prudential in April
    		• DDB Chicago Ups Cimino, Gross to ECDs
    		• United Airlines Starts Selling Campaigns to Marketers
    		• IAB Elects IDG’s Bob Carrigan as Chair
    Source: Ad Week
      
    		• Lady Gaga Attempts to Make Polaroid Cool Again
    		• Adrien Brody Stars in Stella Artois Super Bowl Ad
    		• United Airlines Starts Selling Campaigns to Marketers
    		• Summer's Eve Readies New Voice After Ad Misstep
    		• Report: Facebook Ad Performance Is Abysmal
    Source: Brand Week
    		• Ad watchdog criticizes Asda over price guarantee
    Source: Reuters
      
    		•  KFC loses in franchisee flap over chicken ads
    Source: Sydney Morning Herald
      
  		• Erie advertising, Web firms sue Allcare for $5M
    Source: WSJ
      
  		•

    Motricity to Acquire Mobile Marketing Solutions Provider Adenyo

    Source: TMCnet
      
  		• Network banner ads trump Facebook spots in terms of clicks
    Source: RICG
      
  		• Gannett newspaper ad revenue falls in fourth quarter
    Source: Los Angeles Times
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