5 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 69

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









Nissan to double marketing spend for the year
 Nissan, a new entrant in the auto sector, will increase its marketing spend by more than double this year, while promotional spend on a per car basis will rise by 30%.

South Indian M&E industry to grow at 14% CAGR to reach Rs 321.4 bn by 2015
 As per Ficci-Deloitte ‘Media & Entertainment in South India’ report, the industry will grow from Rs 187.5b in 2011 to Rs 321.4b in 2015; TV to grow at 17% to reach Rs 198.1b.

Colombian film bags top award at 42nd IFFI
 Colombian film ‘Porfirio’ by Landes wins Golden Peacock for best film, while Iranian director Farhadi gets Silver Peacock for the film ‘Nader and Simin, a Separation’ at 42nd IFFI.

Sunny, porn and big bad world of TV
 Adult content can offer a release for many frustrated youth, who tend to vent their frustration out on girls as young as four or five as newspaper reports have revealed. COMMENT!

 
 

Wagh Bakri launches TVC created by Triton Communications

IOC launches global promotional campaign 'The Best of Us'

 
Immortals hauls $32 million in North America
Russel Brand to star in own production

P&G to support UK athletes during 2012 Olympics

Elimination of advertising on CBC/Radio-Canada services would be bad public policy: Nordicity

TV Ratings
Top 10 Programmes (20/11/2011 to 26/11/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/11/2011 to 26/11/2011)
Star Plus
Colors
Sony Entertainment TV
Zee TV
Neo Cricket
Star Gold
SAB
Sun TV
Maa Telugu
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Sahara One
Zee Telugu
Zee Cinema
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Story of Indian advertising through most iconic campaigns
    		• The Kolaveri Di question: How to sell South in North?
    		• The most iconic campaigns in Indian advertising
    Source: Economic Times
       
    		• Publishers now discover the magic of 99
    Source: Business Standard
    		• Yahoo India looking to monetise video content through targeted ads
    Source: mydigitalfc.com
       
    		• Advertising casino games is legal, operator tells cops
    Source: Times of India
    International News
    		• Google Gets Green Light From DOJ to Buy AdMeld
    		• Lawmakers Go After Carrier IQ Over Privacy Concerns
    		• Bermuda Tourism is Looking for New Agency
    		• Verizon Wireless Adds More Spectrum in $3.6 Billion Deal
    		• Opponents to Digital Piracy Bills Float Alternative
    		• Twitter Tests Self-Serve Platform With Advertisers
    		• Ad of the Day: Norte Beer
    Source: Ad Week
       
  		• WordPress launches pay per click advertising platform
    Source: Equimedia Marketing News
  		• Microsoft, Say Media add another dimension to Halo marketing
    Source: Marketing Magazine
       
    		• AOL to increase revenue from mobile-advertising
    Source: Wireless Federation
       
    		• Perry and allies blanketing Iowa with TV ads
    Source: CBS News
       
  		• Omnicom Agencies Take Top Honors at Singapore Advertising Hall of Fame Awards
    Source: Sacramento Bee
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