26 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 84

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









IRS Q3: Vanitha retains top spot among magazines
 Retaining its numero uno position, Malayalam fortnightly recorded AIR of 2.59 mn; Pratiyogita Darpan also maintained its position at number two with an AIR of 2.02 mn.

Prasar Bharati reserves depleting, warns I&B
 Ministry expresses fears that the entire available reserves of Prasar Bharati would be wiped out if the trend of mounting deficits continues, resulting in immense financial stress.

Don 2: Hero in SRK is missing
 While Amitabh Bachchan starrer Don went down as an evergreen hit, for Don 2 nothing seems to work, not even the curiosity value that the earlier film enjoyed! FILM REVIEW!

 
 

Dulux Paints uses vignettes for brand promotion

Simba ties up with Exelixi to launch 50 stores in India

 
Fast Five most-pirated film of 2011
Mission Impossible rules in 2nd week too

Samsung launches new commercials for smartphones

Zebronics introduces new multimedia speakers

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Yahoo! hops on the Facebook bandwagon
    Source: Hindu Business Line
       
    		• Imran Khan to endorse MTS in Rs 10-crore deal
    		• Pizza Hut launches new advertising-campaign to celebrate 15 years in India
    Source: Economic Times
       
    		• Hyundai Eon appears in Don2
    Source: CarWale
       
    		• Roshni Chopra was a manager for an alcohol brand
    Source: Times of India
    International News
    		• FCC Pushes Out Media Ownership Rules
    		• Motorola Mobility Adds SetJam
    		• Draftfcb N.Y. Seeks New Creative Chief
    		• Kiip Rethinks Mobile Gaming Ads
    		• 'Veranda' Tiptoes into Commerce
    		• Foodspotting Begins Looking for Business Models
    		• 'Dwell' Names New Editor
    Source: Ad Week
       
  		• Mobile Advertising – Reach Out To Millions Instantly
    Source: CMV Live
  		• MFlorida Lawmakers Considering Allowing Advertisements on School Buses
    Source: Fox News
       
    		• Radio advertising reaches out to select listeners
    Source: Malaysia Star
       
    		• Pay-Per-Click Advertising for Political Campaigns Takes Off in 2012 at Ingenex Digital
    Source: PR Web
       
  		• Nigeria's advertisers target its new young spenders
    Source: Guardian
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