23 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 83

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









IRS Q3: C&S and Internet reach up, cinema drops
 As per Q3 IRS data released by MRUC and Hansa Research, C&S sector total reach up 15.8% while Internet sector up by 42%; Radio and Cinema fall by 3.9% & 7.1% respectively.

Trai issues consultation paper on digital addressable Cable TV systems
 Issues relating to composition and Tariff of BST; retail tariff; pre-paid billing; interconnection issues; and revenue share are focus of the new Consultation Paper issued by the Trai.

Tony Lit is Sony Entertainment European biz head
 At Sony Entertainment Network, Lit will be overseeing the UK and European operations for its three flagship channels, Set Asia, Max and Sab; to join in January 2012.

 
 

Greenply launches TVC conceptualised by Lowe Lintas

Outreach wins advertising rights of Jorhat Municipal

 
Chinese govt snubs Christain Bale
Sony acquires rights of Woody Allen's next

Mumbai Mirror launches new campaign

UTV Stars brings Superstar Santa

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Advertisements removed from BEST buses
    Source: Times of India
       
    		• Taylor Swift's mascara ad gets pulled
    Source: Hindustan Times
       
    		• Mohammed Rafi lends froth to Retro Chic Heineken advert
    		• Top Bollywood actors & their brand endorsements in 2011
    Source: Economic Times
    		• Ahmedabad retail buyers prefer branded over value products
    		• How digital cinema is changing the film business
    Source: Business Standard
       
    		• Facebook To Allow Advertising In News Feed
    Source: Tech Circle
       
    		• Mobile to Outrun TV in Advertisements by 2016
    Source: Siliconindia.com
    International News
    		• FCC Pushes Out Media Ownership Rules
    		• Motorola Mobility Adds SetJam
    		• Draftfcb N.Y. Seeks New Creative Chief
    		• BET Sees Ratings Bump
    		• Social Data Uncovers Brand, TV-Show Affinity
    		• Buddy Media Taps Horizon Media as Agency of Record
    		• Foodspotting Begins Looking for Business Models
    Source: Ad Week
       
  		• Brand Republic Group promotes Lisa Lione to commercial lead role
    Source: Media Week
  		• CoverGirl Withdraws 'Enhanced' Taylor Swift Ad
    Source: New York Times
       
    		• Focus Media Holding Rises to a One-Week High on Survey
    Source: BusinessWeek
       
    		• HP Partners with Hearst Magazines for Personalized Advertising Campaign
    Source: IEWY News
       
  		• Starbucks goes mobile in China
    Source: WARC
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