22 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 82

 
 
 
 
 





Executive Dossier

 
 
 
 









'Challenge is to harness the future focused SMG culture to build a differentiated product'
 Interview with SMG India chairman and LiquidThread MD CVL Srinivas

Media, Advertising & Marketing
I&B Ministry utilises only 30% of funds
 Parliamentary Committee asks I&B Ministry to analyse the reasons for under utilisation of outlay scheme/sector-wise; asks the Ministry to gear up its monitoring mechanism.

Asci upholds complaints against 17 out of 25 Ads
 Asci's CCC upholds complaints made against 17 of 25 advertisements from various sectors like Education, Health, FMCG and restricted products during July and August 2011.

 
 

Star Plus sheds 20 GRPs, Sony gains 18 l

Del Monte uses Chhota Bheem in commercial

 
Academy plans outdoor amphitheatre
Orson Welles’ Oscar goes for $ 861,1542 portrayals

Bajaj Allianz to launch new TVC

ATN launches Aapka Colors in Canada

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  'Enhanced' Taylor Swift mascara ad axed
    		• Google to invest $94m in solar projects
    Source: Times of India
       
    		• 92.7 BIG FM adjudged Best Radio Broadcaster of the Year at 'Golden Mikes'
    Source: India Infoline
    		• Bollywood rules on YouTube
    Source: Business Standard
       
    		• Amitabh Bachchan's Gujarat tourism ad to go global
    		• Advertising regulator upholds allegation against Amfi
    		• Ad spend on the car advertisements in top gear
    Source: Economic Times
    International News
    		• Buddy Media Taps Horizon Media as Agency of Record
    		• Global Lufthansa Account Leaves McCann
    		• Tennis Channel Wins Carriage Complaint vs. Comcast
    		• IAB Promotes David Doty to EVP
    		• Bill Aims to Shut FCC's Revolving Door
    		• 10 Most-Watched Ads of 2011 on YouTube
    		• Ad of the Day: Life Vest Inside
    Source: Ad Week
       
  		• Facebook readies Sponsored Stories ads
    Source: Media Week
  		• Rovi expands Smart TV Advertising programme in UK
    Source: Telecompaper
       
    		• ADmantX Partners With adBrite Ad Exchange
    Source: MarketWatch
       
    		• Mobile to grab 15.2 per cent of global online ad spend in 2016
    Source: Mobile Entertainment
       
  		• Taylor Swift CoverGirl Ad Banned for Excessive Photoshopping
    Source: Seattle Post Intelligencer
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