21 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 81

 
 
 
 
 





AdEx Analysis

 
 
 
 









Retail sector TV Ads during Jan - Sep 2011
 TV ad volume of Retail sector witnesses hike of 70% in Jan - Sep 2011 compared to year ago; independent retailers rules with 90% of share of the sector - Adex India Analysis.

Media, Advertising & Marketing
Prasar bharati Bill gets Parliament nod
 The Bill for amending the Prasar Bharati Act 1990 receives Parliamentary approval; the Bill will now go to the President for her assent and will then be notified as an Act.

KBC reaches South India with Star channels
 Star’s south channels Vijay TV, Suvarna and Asianet to launch regional versions of KBC; Suriya and Puneet Rajkumar to host Tamil and Kannada versions respectively.

 
 

Crayons bags Incredible India digital mandate

Starcom bags Caratlane.com's media mandate

Media2win bags UTV Motion Pictures' digital mandate

 
New Yorkite gets one year for piracy act
Roger Moore tops with 7 James Bond portrayals

Hetal Sonpal is LinkedIn India director- strategic sales

MagicBricks.com dons new look

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Green advertising awards gains momentum
    Source: Hindu Business Line
       
    		• blinkx Partners With Everwell TV for a Healthy Video Choice
    Source: Med India
       
    		• Komli Media launches RTB enabled performance ad platform
    Source: Media Newsline
       
    		• David Ogilvy's 'Confessions of an Advertising Man' translated into Tamil
    		• Pehla Nasha: First trysts with creativity of ad folks
    		• Globe Trotter: Global sports market to be worth $118.7 billion in 2011
    		• Standing out of the clutter of channels and brands never easy
    		• We are far from being where we want to be: Publicis Groupe COO Jean Yves Naouri
    		• Ad spend on the car advertiosements in top gear
    		• Customisation of ads: Availability of intelligent tools, social media make task easier, cost-effective
    Source: Financial Express
    International News
    		• Tennis Channel Wins Carriage Complaint Against Comcast
    		• Kindle Fire Outpacing First iPad
    		• Big Fuel Cut as GM's Social AOR
    		• Time Warner, Cablevision Bow HBO Go
    		• AOL Backs Ad Startup Appssavvy
    		• The 10 Most-Viral Fortune 500 Brands of 2011
    		• Ad of the Day: Life Vest Inside
    Source: Ad Week
       
  		• Global TV advertising to grow by $60bn
    Source: Advanced Television
  		• PH ads spending 2nd highest in Southeast Asia: Nielsen
    Source: ABS CBN News
       
    		• Starcom MediaVest Group scoops $600m global Novartis media
    Source: Media Week
       
    		• AOL Ponies Up For Appssavvy’s $7.1 Million Round As Social Ads Make Friends
    Source: Paid Content
       
  		• Smartphone users bypass mobile advertising
    Source: Broadcast Engineering
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