20 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 80

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









Ormax launches 'Characters Andhra Loves'
 Ormax Media launches popularity tracking study for TV characters for Telugu GECs; the most popular fiction character is RK Naidu, while that in non-fiction is Sai Kumar.

Cable digitisation gets parliamentary approval
 Govt gets Parliamentary sanction for digitisation programme with the Rajya Sabha passing the Bill; the Bill will now go to the President for her assent before it is notified as an Act.

Ladies vs Ricky Bahl nets Rs 301 mn in 10 days at BO
 Ladies vs Ricky Bahl ends its first week with figures of Rs 249.5 mn and another Rs 51.5 mn for the 2nd weekend, taking the 10-day tally to Rs 301 million. BOX OFFICE!

 
 

Design Worldwide partners with Wave D&C

Aidem Ventures to handle KBS World's ad sales

Scarecrow wins Pentair account

Lodestar UM wins LoyaltyOne and DSP BlackRock media biz

 
Mission Impossible grosses $68.2m in 1st weekend
Colours of the Mountains tops IFFK awards

Windchimes Communications bags MIT social media mandate

Hungama brings Shah Rukh Khan exclusive

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Don 2 bets big on new media for promotions
    Source: Business Standard
       
    		• India team helps Google refine its advertising search strategy
    Source: Livemint
       
    		• Brand as your friend
    		• Consumer stays supreme
    		• TOP 10 brands 2 0 1 1
    Source: Financial Express
    		• Advertisement rates for newspapers to be revised
    Source: Hindu
       
    		• Expert panel in the process of finalising DAVP ad rates: Ambika Soni
    Source: Economic Times
       
    		• DAVP ad rates to be finalized soon
    Source: Times of India
       
    International News
    		• Senate Online Piracy Bill Headed for the Floor in January
    		• Captain D's Taps TM Advertising
    		• New York Times Co. Close to Selling Regional Media Group
    		• Senators Echo FTC Probe of Google
    		• Finally, Time Warner and Cablevision to Offer HBO GO
    		• Mindshare Canada Creates New Leadership Role
    		• Ad of the Day: Red Cross
    Source: Ad Week
       
  		• US ad spending growth slowing down
    Source: BtoB Magazine
  		• Bushfire TV ads banned at Christmas
    Source: Herald Sun
       
    		• Ad industry slams BHF report on online adverting to children
    Source: Marketing Week
       
    		• Verizon, Cablevision settle false advertising dispute
    Source: FierceCable
       
  		• HP Partners With Hearst Magazines for Personalized Advertising Campaign
    Source: MarketWatch
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