19 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 79

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









Star India's game plan for Life OK
 Life OK will have shows on all 7 days of the week, unlike 4-5 days programming; unlike half-hour and one-hour episodes, the channel will have 20-minute and 40-minute episodes.

Over Rs15bn for digitisation of AIR & DD
 Govt sets aside Rs 9.34 bn for AIR and Rs 6.2 bn for DD for digitisation all over the country in the 11th Plan; schemes of Rs 9.08 bn have already been sanctioned for AIR.

Pix eyes 20% revenue growth in FY'12
 Pix biz head Sunder Aaron says that the effects of economic slowdown are not yet visible, though there is some caution among clients who have business interests in Europe.

 
 

Polaris India targets $100 mn turnover by 2016

Thinktank launches board game on Don 2

Agencies invited to tender for BBC Media Services

 
Film Comment's critics list
Scorcese to receive Critics' Choice award

American Airlines installs Samsung Tabs for passengers

Komli Media launches RTB enabled ad platform

TV Ratings
Top 10 Programmes (4/12/2011 to 10/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2011 to 10/12/2011)
Star Plus
Colors
Sony Entertainment TV
Neo Cricket
Zee TV
Sun TV
SAB
Star Gold
Gemini TV
Imagine TV
Star Pravah
Star Jalsha
ETV Marathi
Zee Bangla
Sahara One
Zee Cinema
MAX
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  Britannia lines up new products, eyes better margins
    		• Social theme: New branding paradigm
    Source: Business Standard
       
    		• Food Giants Resort to Online Marketing of Junk Food for Children
    Source: Med India
       
    		• 'Companies don't like great ads if products don't sell'
    		• Bollywood celebrities take fancy to offbeat business models
    Source: Economic Times
       
    		• Junk food firms `shamelessly` lure kids online
    Source: Zee News
    International News
    		• Condé Nast's Loss Is Meredith's Gain
    		• Washington Puts More Pressure on ICANN to Change TLD Plan
    		• TechCrunch CEO Heather Harde to Leave AOL
    		• Facebook Finally Rolls Out Timeline
    		• Verizon Wireless Buys Spectrum From Cox
    		• Cablevision Stocks Swoon on Rutledge Departure
    		• Challenging Year Ahead for Ad Industry
    Source: Ad Week
       
  		• Insurers spend $22M on advertising campaigns
    Source: Buffalo Business First
       
  		• Microsoft appoints Nik Dewar to head mobile sales
    Source: Media Week
       
    		• Television Broadcasters Have to Tone Down Loud Ads
    Source: Tom's Guide
       
    		• US watchdog bans photoshopping in cosmetics ads
    Source: ExtremeTech
       
  		• Primesight retains £8m Glasgow Subway advertising contract
    Source: The Drum
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