15 December 2011 Newsletter Subscription Email this Page

Volume 30 - Issue No: 77

 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 









O&M shines bright at Effie Awards 2011
 Third time in a row, Ogilvy takes home Agency of the Year Award at Effie 2011 with 195 points; Cadbury India with 80 points bags Effie Client of the Year Award.

NBA, IBF demand notification of self-regulatory bodies
 The broadcasting industry made a strong plea to the govt to notify the self-regulatory mechanisms of the news b'casters as well as the GECs - the NBSA and the BCCC.

Sonic launches on 20 Dec; ropes in Akshay Kumar as brand ambassador
 Viacom18 will launch Sonic on 20 December; ropes in Bollywood actor Akshay Kumar, known for his daredevil action sequences in the movies, as the brand ambassador.

 
 

Saathiya clocks 7.58 TVR, takes Star Plus to 350 GRPs

Preethi kitchen appliances renews agreement for Chennai Open

Saatchi & Saatchi creates Otrivin Cold Tabs' new campaign

 
Toronto critics vote Tree of Life best film
Jolie film to receive Stanley Kramer award

Grey wins creative duties of Dell

Draftfcb Ulka launches new division Aquila Experience

Christmas shopping to be busier than last year in the UK: Synovate

TV Ratings
Top 10 Programmes (27/11/2011 to 03/12/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/11/2011 to 03/12/2011)
Star Plus
Neo Cricket
Sony Entertainment TV
Colors
Zee TV
SAB
Sun TV
Disney Channel
Imagine TV
Gemini TV
MAX
Maa Telugu
Star Jalsha
Zee Cinema
Sahara One
Star Gold
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•  STAR to revamp TV offerings
    Source: Hindu Business Line
       
    		• Google wants its share in online display advertising
    Source: Business Standard
       
    		• Facebook to launch mobile ads in 2012
    Source: Times of India
    		• Saree ads make a splash
    Source: Hindu Business Line
       
    		• Grey India gets Dell account for India
    Source: Economic Times
       
    		• 'Bengali Print Media to Be Worth Rs 800 Crore By 2015'
    Source: Outlook
    International News
    		• House and Senate Talks Stalled on Spectrum Bills
    		• NFL Hammers Out Nine-Year Rights Renewals with NBC, CBS, Fox
    		• Tribal DDB S.F. Hired to Fight 'Robotripping'
    		• Victim in Y&R Elevator Accident Had Worked at Several N.Y. Shops
    		• DDB S.F. Adds Second Armored AutoGroup Brand
    		• SAY Media Acquires Tech Blog ReadWriteWeb
    		• Ad of the Day: Unicef
    Source: Ad Week
       
  		• Gaydon out as Pace CEO
    Source: Advanced Television
  		• Google Acquires Admeld With An Eye On Display Advertising
    Source: Business 2 Community
       
    		• Advertising group spent $280k on 3Q lobbying
    Source: BusinessWeek
       
  		• Media Industry Leaders Gather to Discuss Future of Online Brand Advertising
    Source: San Francisco Chronicle
       
    		• Marc Juris Named Executive Vice President and Chief Operating Officer of Cable Channel
    Source: TV Week
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